Data Analyst, Media Marketing

Responsibilities

• Own day-to-day measurement programs for multiple client accounts, including monthly, quarterly, and ad hoc reporting
• Develop insightful dashboards and reports measuring earned media, social media, influencer performance, and integrated marketing campaigns
• Analyze coverage volume, sentiment, share of voice, message pull-through, audience engagement, and competitive performance
• Design and manage social listening programs using platforms including Brandwatch, Signal AI, Quid, and other industry-leading tools
• Deliver clear, actionable recommendations that help clients optimize communications and marketing strategies
• Partner closely with account teams to define measurement frameworks, KPIs, and success metrics for integrated campaigns
• Present findings and strategic recommendations to clients and internal stakeholders
• Monitor media, social, and cultural conversations to identify emerging trends, risks, and opportunities
• Conduct competitor research, influencer analysis, market landscape assessments, and audience insights projects
• Build Slack monitoring channels and automated reporting workflows that improve client visibility and team collaboration

Requirements

• 3–5 years of experience in analytics, communications measurement, digital marketing, consulting, or technology
• Previous experience in a PR agency, integrated marketing agency, communications consultancy, or technology company preferred
• Strong understanding of earned media, social media, digital marketing, and communications measurement
• Experience designing measurement frameworks and translating complex datasets into actionable business insights
• Advanced proficiency with Excel and Google Sheets
• Experience with data visualization platforms such as Tableau, Power BI, Looker Studio, or similar tools
• Hands-on experience with social listening and media intelligence platforms including Brandwatch, Signal AI, Quid, Meltwater, or Cision
• Experience working with SQL, Python, R, or other analytical programming languages strongly preferred
• Excellent analytical thinking, problem-solving, and quantitative reasoning skills
• Outstanding written and verbal communication skills with the ability to confidently present findings to clients and internal stakeholders

Benefits

• Annual salary range of $76,000–$96,000
• 401(k) with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Unlimited paid time off (minimum of four weeks strongly encouraged)
• Paid sabbatical after every six years of continuous employment
• 11 paid holidays plus a paid end-of-year office closure
• Paid short-term disability and extensive parental leave benefits
• Archetype Academy, mentorship, and other programs to support career development
• A transparent, collaborative, and inclusive working culture