Customer Team Marketing Director

Responsibilities

• Customer & Brand Activation Leadership
• Develop, sell in, and execute enterprise and brand-specific activations that unlock incremental customer growth, translating insights into ideas and go-to-market plans across Build, Remind and Buy , in-store and digitally.
• Deliver superior brand communication and content that converts by providing clear Fit-to-Win guidance to category partners and strong briefs to agencies and content creators.
• Partner across categories to bring together brand strategies and customer opportunities into cohesive, high-impact marketing plans.
• Fit-to-Win & Customer Strategy
• Define and communicate the retailer Fit-to-Win across the Vectors of Superiority , providing clear strategic direction to category teams.
• Apply deep understanding of the retailer, shopper, consumer, and competitive landscape to identify opportunities and strengthen P&G's plans with the customer.
• Navigate a complex, matrixed organization to align stakeholders and translate strategy into action.
• User & Household Penetration Growth
• Design and deliver the user growth strategy to drive household penetration (HHP) growth across the total business and within individual segments.

Requirements

• 5+ years of relevant experience
• Strong strategic leadership skills, particularly within highly complex and matrixed organizations
• Demonstrated ability to lead and make progress through ambiguity
• Strong brand-building experience, including taking work from insight and idea generation through activation and execution
• Experience managing agencies and/or external creative partners
• Strong collaboration and influencing skills, with the ability to align diverse stakeholders around a common strategy
• Ability to translate consumer, shopper, brand, and customer insights into compelling marketing plans
• Strong business judgment and commitment to disciplined stewardship