Customer Research Marketing Brand Specialist

Responsibilities

• Execute all marketing campaigns to promote energy efficiency, demand response, and customer assistance programs.
• Design, write, and distribute all promotional e-mails, direct mail, bill inserts, and collateral.
• Manage advertising agency partner for execution of mass market tactics such as radio, digital, print, out of home, TV, etc.
• Develop and manage an annual calendar, containing all communications and events.
• Become a subject matter expert on all energy efficiency programs implemented at Rhode Island Energy.
• Develop and maintain metrics for all programs and initiatives. Prove effectiveness of marketing campaigns.
• Track actual expenses versus budgets. Ensure spending does not exceed budget.
• Maintain the relevant sections of the RIEnergy.com website with latest information regarding energy efficiency programs.
• Build a close, collaborative relationship with other Rhode Island Energy personnel such as energy efficiency program managers, as well as vendors and stakeholders.
• Present marketing plans to leadership, colleagues, vendors, and stakeholders such as the Rhode Island Energy Efficiency Resource Management Council.

Requirements

• A bachelor’s degree is required
• A minimum of five years’ relevant work experience is required.
• Excellent interpersonal skills. Must be able to communicate effectively, both verbally and in writing.
• Experienced and comfortable using Constant Contact e-mail system; graphic design tools such as Adobe InDesign and Photoshop; Microsoft Windows-based Office applications including Outlook, Work, Excel, and PowerPoint; and internet search experience using Google Chrome, Microsoft Edge, or equivalent.
• Possess the flexibility to participate as a team member in some situations and assume responsibility as the team leader in others.
• Be capable of working in an environment with short or changing deadlines and moving forward on projects with incomplete information. Adaptability.