Responsibilities

• Conceptualize, build, and optimize end-to-end reactivation flows using Klaviyo and other CRM tools.
• Partner with data analysts to interpret key performance indicators, implementing rapid changes to increase conversion rates and campaign effectiveness.
• Work with the promotion and marketing director to create new campaigns and report on the effectiveness of past campaigns.
• Strategize to make campaigns more effective.

Requirements

• Minimum of 1 year of marketing experience or a degree in marketing, communications, or a related field is required.
• Email marketing experience, especially in lifecycle, retention, or reactivation campaigns.
• Ability to manage, monitor, and optimize ongoing workflows, ensuring they function as intended and are continuously improved.
• Strong organizational skills with the ability to manage complex, long-running flows without losing precision.
• Clear and confident communicator capable of collaborating cross-functionally and escalating issues when needed.
• Comfortable working with customer lifecycle data, performance metrics, and iterative testing.
• Knowledge of email marketing platforms and Google Workspace is required.
• Must have a foundational understanding of graphic design principles, as well as an understanding of current marketing theory and strategy.

Preferred

• Direct experience with Klaviyo, copywriting, and subscription-based business models is preferred.

Benefits

• 401(k) with a 6% employer match
• 9 paid holidays with additional accrued paid time off
• Maternity and paternity leave
• Dental and vision insurance
• Health Savings Account (HSA)
• Health Share Program
• Minimum Essential Coverage
• Complimentary monthly supply of Balance of Nature supplements
• Access to a gym and personal trainers in St. George, Utah