Responsibilities

• Leads customer marketing strategy and execution across onboarding, adoption, engagement, retention, expansion, and advocacy programs; partners cross-functionally to drive product value realization, customer growth, and retention; develops lifecycle campaigns, customer education, advocacy initiatives, segmentation strategies, and performance measurement frameworks.
• What You Will Do:
• Build customer lifecycle programs
• Develop targeted programs across onboarding, adoption, engagement, retention, expansion, and advocacy.
• Create campaigns and communications that help customers understand and realize product value and feature adoption
• Partner with Customer Success and Sales to align marketing touchpoints with customer milestones, renewal moments, and expansion opportunities.
• Support adoption and engagement
• Partner with Product Marketing and Product Management on launches, feature releases, customer education, and adoption campaigns.
• Develop customer-facing content, office hours, newsletters and nurture programs
• Segment engagement strategies based on audience needs, product usage, customer maturity, business priorities, and available data.

Requirements

• 7+ years of B2B marketing experience, preferably in SaaS, subscription, technology, data, information services, professional services, or complex B2B environments.
• 5 Years of People Leadership
• Experience in customer marketing, lifecycle marketing, product marketing, customer engagement, retention marketing, or customer success marketing.
• Proven ability to manage integrated programs, cross-functional stakeholders, timelines, and measurable outcomes.
• Excellent communication, writing, storytelling, and project management skills.

Preferred

• Experience supporting retention, renewal, expansion, advocacy, customer education, or voice-of-customer programs.
• Familiarity with CRM, marketing automation, customer engagement platforms, webinar/event tools, reporting dashboards, or customer health data.
• Ability to translate customer feedback, usage insights, and business priorities into actionable marketing campaigns.