Customer Marketing Senior Associate

New York City, NY (Hybrid)

$86K/yr – $108K/yrSenior Level3+ years expFull time

Posted 19 hrs ago

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Job Summary

Own and evolve generosity forecasting, partner across Commercial, Finance, and Data Analytics, and drive ROI through KPI development, experiment prioritization, and investment recommendations.

  • Forecasting model development and validation
  • Cross-functional partnership and senior stakeholder communication

Job Description

Responsibilities

  • Develop and maintain generosity forecasting models, contributing to the evolution of forecasting methodologies and supporting team planning.
  • Act as a forecasting partner to stakeholders across Commercial, Finance and Data Analytics, translating assumptions and scenarios into clear guidance while helping improve forecast accuracy.
  • Support optimization of the generosity budget through proactive analysis, identifying opportunities to improve ROI and recommending investment adjustments.
  • Contribute to the development and validation of KPIs, partnering with the Associate to turn exploratory analysis into repeatable, trusted insight.
  • Support the centralized experimentation roadmap by helping prioritize analyses, design tests and evaluate results.
  • Translate experiment results into actionable recommendations that influence future investment decisions and improve future planning and investment.
  • Partner with and support the Customer Marketing Associate, sharing knowledge and best practices to strengthen forecasting and investment-management capabilities.
  • Present complex analysis and recommendations to senior and cross-functional audiences, serving as a trusted analytical partner to the wider Casino Customer Marketing team.

Requirements

  • Bachelor's degree required; a quantitative, business or analytical field preferred.
  • 3+ years' experience in forecasting, financial or investment modelling, marketing analytics or a comparable data-driven role, including experience contributing to forecasting or measurement processes.
  • Advanced Excel skills for modelling large datasets (advanced formulas, scenario and sensitivity analysis) and experience building robust forecasting models.
  • Proven ability to conduct complex analyses that link investment to performance and translate findings into actionable recommendations.
  • Experience designing, running and interpreting experiments and supporting structured experimentation programs.
  • Strong SQL skills with experience using BI and visualization tools such as Tableau.
  • Ability to contribute to strategic planning, prioritize analytical work and deliver cross-functional projects.
  • Excellent communication and stakeholder management skills, with the ability to communicate effectively with senior stakeholders and explain complex analysis simply.
  • Self-directed and detail-oriented, with the ability to work independently, share best practices with teammates and prioritize effectively in a fast-paced environment.

Benefits

  • We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.
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FanDuel

4.0 Glassdoor

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). Learn more about what we do at: https://www.fanduel.com/about https://twitter.com/FanDuel https://twitter.com/FDsportsbook https://twitter.com/FanDuelCasino https://www.facebook.com/fanduel/ https://www.instagram.com/fanduel/ https://instagram.com/FDsportsbook/ https://www.youtube.com/FanDuel

Founded in 2009
New York, NY, US
3.9K employees (498 in marketing)
72% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
78.1K
Traffic Source Mix
Search
36.5%
Direct
51.7%
Referral
6.8%
Social
4.5%
Paid
0.3%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
307 (8% of company)
Median Career Experience
9 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$416.2M
Last Raise
$55M
Series E, 9 years ago

Funding History

  • Sep 2017
    Series E
  • Sep 2016
    Convertible Note • $55M
  • Jul 2015
    Series E • $275M

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