Responsibilities

• Drive and execute Ultimate Rewards redemption strategies across credit card products, partnering closely with cross-functional teams and external partners
• Develop and manage segmentation strategies to deliver personalized marketing programs for customers who are eligible for or likely to redeem
• Build and maintain reporting for redemption-focused campaigns, tracking engagement metrics at both the portfolio and aggregate level
• Collaborate with internal and external partners to synthesize campaign results and develop new tactics that improve the redemption experience
• Enhance existing Ultimate Rewards marketing campaigns and create new strategies tailored to specific customer segments
• Communicate clearly and confidently with stakeholders, leading through collaboration and influence across teams

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 4 years of direct marketing experience, with demonstrated ability to manage end-to-end campaign execution
• Experience working with multiple internal and external partners across complex, matrixed organizations
• Strong oral, written, and presentation communication skills
• Analytical mindset with the ability to identify clear objectives, leverage data to inform strategy, and measure success effectively
• Proven ability to influence and gain buy-in across teams without direct authority
• Demonstrated ability to prioritize and manage multiple complex initiatives concurrently
• Results-oriented with strong problem-solving skills and a proactive approach to identifying solutions
• Commitment to maintaining a strong control environment and adhering to risk and compliance procedures

Preferred

• Experience in credit card marketing and/or loyalty and rewards marketing
• MBA or advanced degree in a related field
• Experience designing omnichannel lifecycle journeys across email, site, and in-app ecosystems
• Experience partnering with analytics and insights teams to translate performance data into campaign optimizations
• Track record of improving existing campaigns while simultaneously developing new strategies for specific customer segments

Benefits

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more
• We offer a range of benefits and programs to meet employee needs, based on eligibility