Senior Associate, Customer Lifecycle Marketing

New York City, NY (On-site)

$86K/yr – $145K/yrSenior Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end authorized user marketing campaigns for credit card products with a focus on segmentation, cross-functional execution, and data-driven optimization.

  • Campaign execution and governance across channels
  • Segmentation and personalization to lift engagement
  • Portfolio-level measurement and actionable insights

Job Description

Responsibilities\n- Own end-to-end campaign execution for authorized user marketing, documenting the execution process (workflows, timelines, requirements, approvals, QA checks, and post-launch learnings) to ensure consistency, repeatability, and strong controls.\n- Lead day-to-day execution of authorized user strategies across credit card products, partnering with cross-functional stakeholders to deliver against shared program goals.\n- Design and operationalize segmentation and personalization to improve relevance and engagement across channels.\n- Manage campaign performance measurement, including portfolio-level reporting, KPI tracking, and post-campaign insights that inform optimization.\n- Optimize and expand campaigns by translating learnings into enhancements, tests, and new tactics for priority segments and lifecycle moments.\n- Communicate effectively with stakeholders, providing clear updates, recommendations, and alignment on priorities.\n- Identify process efficiencies and standardization opportunities to improve speed, quality, and consistency across lifecycle marketing workflows.\n- Ensure a seamless end-to-end customer experience across touchpoints.
\nRequirements\n- Bachelor’s degree required.\n- 4+ years of direct marketing experience; lifecycle and/or credit card marketing experience.\n- Strong communication and stakeholder management skills, with a track record of effective cross-functional collaboration and influence.\n- Strong organization and project management skills; ability to manage multiple initiatives simultaneously and deliver on deadlines.\n- Proactive self-starter who confidently adapts to changing priorities and circumstances, and can operate effectively in a fast-paced, highly dynamic environment.\n- Analytical and metrics-driven, with the ability to interpret results and turn insights into actions and recommendations.\n- Solutions-oriented mindset with a focus on continuous improvement and operational efficiency.\n- Quickly learns new systems, platforms, and processes.\n- Demonstrates strong business judgment, maturity, and professionalism.\n- Promotes a strong control environment by adhering to risk/control procedures and escalation protocols while maintaining a customer-first mindset.\n- Applicants must be authorized to work for any employer in the US.\nNice to have\n-\nBenefits\n- We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.\n- Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.\n- We also offer a range of benefits and programs to meet employee needs, based on eligibility.\n- These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.\n- Additional details about total compensation and benefits will be provided during the hiring process.

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