Customer Marketing & Omnichannel Manager

Responsibilities

• The Customer Marketing & Omnichannel Manager is responsible for translating Sun-Maid’s brand and business priorities and customer strategies into customer-specific marketing and omnichannel plans that drive profitable growth.
• Serving as a key marketing partner to the Sales and broker teams, this role leads the development and execution of customer-specific shopper marketing, retail media, and e-commerce programs.
• The Manager connects brand strategy, customer objectives, shopper insights, promotional activity, and commercial priorities to create integrated programs across in-store and digital touchpoints.
• Lead customer-specific programs from approved strategy and brief through execution, optimization, and post-program analysis.
• Develop clear, insight-based briefs outlining the business opportunity, shopper objective, audience, activation strategy, KPIs, and deliverables.
• Lead external shopper, retail media, creative, e-commerce, and other agency partners in the development and execution of customer programs.
• Coordinate customer activation calendars, timelines, deliverables, budgets, approvals, and cross-functional dependencies.
• Ensure programs connect relevant in-store and digital touchpoints, including merchandising, retailer.com, search, retail media, social commerce, and consumer promotions.
• Evaluate customer and Sales requests for strategic fit, business impact, and alignment with established priorities.
• Independently manage day-to-day program decisions while escalating significant investment decisions, strategic changes, or competing priorities as appropriate.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in customer marketing, shopper marketing, omnichannel marketing, e-commerce, trade marketing, or a related CPG discipline.
• Experience developing and executing customer-specific marketing plans for major retailers.
• Demonstrated ability to partner effectively with Sales and/or broker teams to translate customer priorities into actionable marketing strategies.
• Strong understanding of the relationship between Brand Marketing, Sales, shopper marketing, promotions, e-commerce, and retail media.
• Demonstrated experience developing customer marketing strategies across multiple retail channels, with experience in e-commerce/Amazon and/or Club strongly preferred.
• Working knowledge of digital shelf fundamentals, product content, retailer search, digital merchandising, and e-commerce conversion.
• Experience working with retail media networks such as Amazon Ads, Walmart Connect, Roundel, Kroger Precision Marketing, or similar platforms preferred.
• Experience leading external agencies and complex cross-functional projects from strategy through execution and measurement.
• Strong analytical and commercial skills with the ability to translate data into actionable business recommendations.

Preferred

• CPG, food/snacking, Amazon Vendor Central, Club (including Costco and/or Sam’s Club), syndicated data, digital shelf, and new product launch experience are preferred.