Global Customer Lifecycle Marketing Manager
Cisco
Austin, TX (Remote)
$120K/yr - $152K/yrIn-houseFull-timeSenior level5+ years exp.
2 days ago
Customer Marketing Manager
Concord, MA (Hybrid)
$90K/yr – $110K/yrSenior Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own and scale customer marketing programs that grow adoption, retention, and lifetime value while building a formal advocacy engine through case studies, referrals, and reviews.
- Customer marketing ownership: multi-channel programs across onboarding, expansion, and retention to lift product usage and CLV.
- Advocacy engine: develop case studies, stories, and speaker opportunities to drive credible, customer-led content and pipeline.
- Collaboration with Product Marketing and CS/Sales to sharpen positioning and accelerate feature adoption across venues and hospitality buyers.
Job Description
Responsibilities
- Design, execute, and optimize multi-channel customer marketing programs to drive customer expansion, product adoption, feature usage, retention, and overall customer lifetime value
- Utilize customers as a tool to help make Tripleseat a badge brand for venues executing an events business
- Own the customer advocacy strategy, including development and execution of case studies, customer stories, and speaker programs across key segments, increasing the volume and impact of customer-led content
- Build and scale programs that activate customers as advocates, including referrals, reviews, and participation in local hospitality associations and industry groups, generating customer-driven pipeline
- Manage and optimize Tripleseat’s presence on G2 and similar review platforms, improving review volume, content quality, and overall visibility
- Reinvigorate and scale customer referral programs to drive high-quality pipeline and customer-led growth
- Partner with Product Marketing to develop messaging and campaigns that reinforce Tripleseat’s position as a comprehensive event management platform and increase feature adoption
- Own the customer communications strategy, including the customer newsletter, driving engagement and program participation in collaboration with Product, Customer Success, and Account Management
- Analyze and report on program performance, using data-driven insights to continuously improve engagement, retention, and advocacy outcomes
Tripleseat
Tripleseat is a catering and event management web-based platform for restaurants, hotels, and unique venues that will increase sales and streamline the booking process. It is the first web-based system created by restaurant event planners for restaurant event planners. Tripleseat captures leads through the venue’s website and Facebook page and automatically uses that information to populate everything to facilitate the event manager’s job. It just takes a few clicks and it will build the client database tracking their history of bookings, generate all the documents needed at once, and change them all simultaneously, while also popping the information onto a web accessible calendar which displays it to be accessed anytime, anywhere Tripleseat has taken the restaurant business by storm, providing solutions and simplifying the event process from start to finish.
