Responsibilities

• Customer & Prospect Gift Program
• Build and own a scalable, strategic gifting program that creates meaningful experiences, strengthens customer and prospect relationships, and delivers memorable engagement across every stage of the journey.
• Own Sendoso gifting platform and gifting inventory
• Customer Communications & Campaigns
• Own email marketing strategy and execution — including customer newsletter and campaign/product launch/event emails
• Ensure all communications align with the messaging and positioning framework set by product marketing
• Work with sales and CX team to build and run upsell/cross-sell/expansion campaigns
• Customer Storytelling
• Orchestrate the customer advocacy program: wins, references, case studies, logo acquisition, and testimonials
• Partner with CX, content writers and the brand/design team to develop compelling customer stories — you drive the strategy and process, not the content creation

Requirements

• 5–7 years of customer marketing experience; 7–10 years of total professional experience ideal
• Proven track record marketing to B2B customer audiences and driving measurable pipeline impact — SaaS or ecommerce background strongly preferred
• Customer-centric mindset — you default to the customer's perspective, communicate value in their language, and advocate for what they actually care about
• Strong program and project management skills — you can manage multiple workstreams, stakeholders, and timelines without losing momentum
• Comfortable operating under ambiguity — you define structure where it doesn't exist
• Strong ownership mentality: you set direction, drive execution, and own outcomes end-to-end
• Data-driven mindset — you use metrics to inform decisions and optimize continuously
• Familiarity with Salesforce and Vitally or similar
• Travel
• The ideal candidate will be able to travel to the Atlanta office 2x days a month