Customer Marketing Manager

Responsibilities

• Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships and events
• Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs e.g. the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos
• Develop and launch strategic customer events (e.g. in person and virtual user groups) in key industries that strengthen customer communities and reinforce the company’s relationships with key customers
• Co-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors to increase adoption
• Support customer content and drive attendance of global events and conferences
• Work closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes
• Work with various internal stakeholders, including Customer Success Executives, Sales Executives, Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer

Requirements

• 5+ years’ experience owning marketing strategy in a post-sales context, e.g. field marketing, customer marketing, or digital marketing
• Proven success in planning and executing campaigns and programs to drive upsells within existing customer base (including email, digital, events/webinars, nurture programs, etc.)
• Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads
• Strong ability to work with Account Executives, Customer Success Managers and business stakeholders; strong presence with ability to provide marketing point of view on contribution to business targets
• Growth and innovation mindset; track record of driving innovative, creative concepts from strategy through to execution
• Ability to think strategically, execute with attention to detail, and analyze data for insights to drive decision-making
• Domain experience in the enterprise software industry with procurement or supply chain solutions a big plus
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• Team player, demonstrated high performer, and willing to take initiative
• Lead others to strongly align with business stakeholders and attain company objectives

Preferred

• Preferred Bachelor’s Degree in Business Administration, Marketing, or related fields a plus, or equivalent experience with proven marketing skills

Benefits

• Hybrid working model (3 days in the office per week)
• Snacks and weekly lunches in the office
• Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
• Unlock and unleash your full professional potential with our exceptional training and career development program
• Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued
• Regular social events, competitive outings, team running events, and musical activities
• Ivalua’s core values include a priority on Care & Grow People. We take matters like pay equity very seriously and strive to reward our employees appropriately and fairly for their talents.
• The compensation range for this position is based upon careful and continual market compensation research. In addition to location, compensation may also vary based upon job-related knowledge, skills, and experience.