Senior Customer Marketing Specialist
Motive
USA (Remote)
$93K/yr - $128K/yrIn-houseFull-timeSenior level3+ years exp.
9 hrs ago
Customer Marketing Manager - B2B SaaS
USA (Hybrid)
$65K/yr – $115K/yrMid Level5+ years expFull time
Posted 6 months ago
Job Summary
Drive customer marketing programs to boost retention, advocacy, and expansion for Avetta; manage customer advisory boards and community events; align cross-functionally to prove outcomes.
- Own integrated customer marketing across lifecycle, advocacy, and expansion.
- Must-have: 5+ years in B2B SaaS customer marketing and ABM/retention programs.
- Standout: Experience leading customer advisory boards, user conferences, or community initiatives.
Job Description
- Develop and manage integrated customer engagement programs that drive retention, product adoption, and customer satisfaction across the customer lifecycle.
- Lead our customer advocacy program , including publishing customer case studies, testimonials, referrals, reference programs, and speaking opportunities that highlight how Avetta helps customers move from risk to readiness .
- Collaborate with content and brand teams to create compelling, outcome-based customer stories, videos, and testimonials that showcase measurable outcomes on operational performance, risk reduction, safety maturity, compliance, and business growth.
- Drive expansion marketing strategies (upsell and cross-sell) by building targeted campaigns, plays, messaging and enablement assets.
- Oversee our customer advisory board and play a pivotal role in Avetta Summits , turning them into hero stages for Ready to Work—curating agendas, customer speakers, and moments that reinforce Avetta’s role in building the largest, global work‑ready community.
- Lead reputation management efforts , including online third‑party review sites and campaigns that amplify authentic customer voices and strengthen trust in Avetta’s positioning.
- Define and manage customer marketing KPIs , including engagement, advocacy, expansion influence, and reputation metrics; build regular reporting and insights that connect customer marketing programs to pipeline, renewals, and growth.
- 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, and/or demand generation.
- Proven success building and scaling customer advocacy programs , ABM or account-based plays , and retention/expansion-focused marketing .
- Experience managing customer advisory boards, user conferences, and/or community engagement initiatives that spotlight customer outcomes.
- Proficiency with CRM (Salesforce) , marketing automation (Marketo, HubSpot) , and online review platforms (e.g., TrustRadius, G2, Capterra ).
- Strong storytelling and positioning skills —able to translate complex value propositions into clear, metric-rich narratives that resonate with multiple audiences.
- Excellent project management and cross-functional collaboration skills; comfortable orchestrating stakeholders across Marketing, Customer Success, Sales, and Product to deliver multiple integrated programs on time.
- Health, Dental, and Vision Insurance
- 401(K)
- Paid Time Off
Avetta, LLC
4.0 Glassdoor
We are building a global community that works without worry. Ready to work.Readiness is a commitment. It’s the decision to lead with confidence, operate with integrity, and protect the people who keep businesses moving forward.
Founded in 2003
Lehi, Utah, USA
1.2K employees (36 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$65K/yr – $115K/yr
Taken straight from the job posting.
The middle of this range ($90K) is 18% below the median base salary for Customer Marketing Manager roles in the United States ($110K).
Customer Marketing Manager median pay in the United States
Most pay falls between $95K and $135K. Based on 49 salaries.
Marketing Team
Marketing Team Size
36 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$35M
Last Raise
$35M
Private Equity
Funding History
- Feb 2019Private Equity
- Mar 2018Private Equity
- Aug 2016Series Unknown
Traffic Signals
Monthly Visitors
345.1K
Monthly Google Ads Budget
$37.4K
Traffic Source Mix
Search
9.5%
Direct
74%
Referral
4.8%
Social
4.9%
Paid
0.3%
Headcount Trend
Current headcount: ~1.2K
News about Avetta, LLC
Links
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