Customer Marketing Director at Siteimprove | Minneapolis, MN | $103K/yr – $128K/yr

Siteimprove

Customer Marketing Director

Minneapolis, MN (Hybrid)

$103K/yr – $128K/yrDirector/Executive7+ years expFull time

Posted 5 months ago

Job Summary

Drive customer marketing and advocacy to strengthen retention and expansion for Siteimprove.

Own and scale customer marketing programs across CS, Product Marketing, and Sales to drive retention and pipeline.
Must-have: 7+ years in B2B SaaS with customer marketing or lifecycle experience.
Standout: Proven cross-functional leadership and storytelling that translates outcomes into marketing assets.

Job Description

Responsibilities

Drive Retention & Expansion
Develop and lead the customer marketing strategy to strengthen customer engagement, support retention, and build expansion pipeline.
Partner closely with Customer Success and Sales to activate customers within marketing programs that contribute to pipeline and revenue growth.
Design scalable programs that increase adoption, highlight customer outcomes, and reinforce the value of Siteimprove’s platform.
Amplify Customer Stories
Build and manage a strategic pipeline of customer advocates and success stories that demonstrate the real-world impact of Siteimprove.
Partner with Customer Success and Product Marketing to identify high-impact customer outcomes and shape them into compelling narratives.
Collaborate with content and creative teams to translate customer stories into assets used across campaigns, sales enablement, digital programs, and events.
Lead Customer Advocacy & Engagement Programs
Partner with field marketing and digital marketing teams to integrate customer voices into webinars, events, and campaigns.

Requirements

7+ years of experience in B2B marketing within a SaaS or technology company, with significant experience in customer marketing, customer advocacy, product marketing, or lifecycle marketing.
Proven ability to build and lead customer marketing programs that drive retention, expansion, and/or pipeline growth.
Strong storytelling instincts with the ability to translate customer outcomes into compelling value-driven narratives for marketing and sales.
Experience partnering cross-functionally with Customer Success, Product Marketing, Sales, and Demand Generation teams.
Ability to operate as a strategic individual contributor, building programs from the ground up while also executing key initiatives.
Excellent communication and stakeholder management skills, with the ability to influence across teams and senior stakeholders.
Analytical mindset with experience measuring marketing impact and program performance.

Preferred

Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and two Give Back Days
Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.

Benefits

Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and two Give Back Days
Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.

Siteimprove

At Siteimprove, we transform access to the digital world. That’s why we created Siteimprove.ai, the Agentic Content Intelligence Platform where accessibility meets performance. Our unified platform combines accessibility, analytics, AEO, SEO, and content strategy into a seamless flow, empowering your teams to create content that’s not just compliant but impactful for both humans and AI. In a world of infinite content and evolving compliance standards, we help you go beyond the basics. With AI-powered systems and actionable insights, we ensure your digital content is relevant, easy to find, and accessible to everyone. Because reaching and engaging your entire audience doesn’t just check a box – it’s transformative.

Founded in 2003

Minneapolis, Minnesota, USA

415 employees (38 in marketing)

www.siteimprove.com/about-us