Responsibilities

• Drive Retention & Expansion
• Develop and lead the customer marketing strategy to strengthen customer engagement, support retention, and build expansion pipeline.
• Partner closely with Customer Success and Sales to activate customers within marketing programs that contribute to pipeline and revenue growth.
• Design scalable programs that increase adoption, highlight customer outcomes, and reinforce the value of Siteimprove’s platform.
• Amplify Customer Stories
• Build and manage a strategic pipeline of customer advocates and success stories that demonstrate the real-world impact of Siteimprove.
• Partner with Customer Success and Product Marketing to identify high-impact customer outcomes and shape them into compelling narratives.
• Collaborate with content and creative teams to translate customer stories into assets used across campaigns, sales enablement, digital programs, and events.
• Lead Customer Advocacy & Engagement Programs
• Partner with field marketing and digital marketing teams to integrate customer voices into webinars, events, and campaigns.
• Capture insights from customer engagement programs and share them with internal teams to inform product messaging and go-to-market strategy.

Requirements

• 7+ years of experience in B2B marketing within a SaaS or technology company, with significant experience in customer marketing, customer advocacy, product marketing, or lifecycle marketing.
• Proven ability to build and lead customer marketing programs that drive retention, expansion, and/or pipeline growth.
• Strong storytelling instincts with the ability to translate customer outcomes into compelling value-driven narratives for marketing and sales.
• Experience partnering cross-functionally with Customer Success, Product Marketing, Sales, and Demand Generation teams.
• Ability to operate as a strategic individual contributor, building programs from the ground up while also executing key initiatives.
• Excellent communication and stakeholder management skills, with the ability to influence across teams and senior stakeholders.
• Analytical mindset with experience measuring marketing impact and program performance.

Benefits

• Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member
• 11 paid holidays
• two Give Back Days
• National medical plan
• dental
• vision
• paid maternity leave
• paid paternity leave
• HSA
• Flex
• employer-sponsored short-term
• long-term disability