Customer Marketing Associate

Responsibilities

• Customer Advocacy & Case Study Program: Own the day-to-day management of the customer story calendar, ensuring a steady cadence of high-performing assets including case studies, testimonials, and whitepapers. Source candidates and manage the full review cycle for content, ensuring every piece is aligned with our growth narrative and brand guidelines.
• Expansion & Pipeline Campaigns: Execute back-to-base and expansion (CS/upsell) campaigns in partnership with the Director of the team to drive revenue within the existing customer base. Partner across Sales, GTM and Customer Success to develop high-impact collateral that directly addresses customer pain points and supports the PQL-to-CS/AE handoff. Work with Creative and Video for expansion campaign assets.
• AI-Powered Content Creation: Implement AI workflows to streamline the drafting and editing of customer-facing content without sacrificing human-led insight or brand consistency. Maintain high standards of quality and accuracy for all content, whether written internally or generated with AI assistance.
• Measurement & Reporting: Track and report on cross-sell/upsell campaign performance and pipeline contribution. Use data to optimize content for discovery and engagement within the enterprise community.

Requirements

• 2–3 years of professional experience, ideally in marketing or a customer-facing role.
• Bachelor's degree or commensurate experience.
• Strong writing skills — this role lives on the quality of customer stories it produces.
• Excellent communication (written and verbal) and presentation skills, with the ability to communicate effectively at all levels within an organization.
• Ability to operate effectively within an "AI-First" marketing model, utilizing tools like ChatGPT or Claude to accelerate production.
• Strong attention to detail with excellent analytical and problem-solving skills, with a focus on data-driven decision-making and tracking ROI of marketing efforts.
• Experience working in a cross-functional, team-based globally distributed environment.
• Experience or familiarity with Salesforce, HubSpot, WordPress, AI Writing Assistants, Google Analytics 4, and Project Management tools.
• An ambitious and self-motivated team player who is comfortable working in a fast-paced environment and is ready to grow with a company.

Benefits

• The salary range for this position is $67,000–$75,000 (USD).
• The opportunity to drive critical projects for a high-growth, innovative company.
• Experience working in a fast-paced, global environment.
• A collaborative and supportive team environment.