Responsibilities

• Own the end-to-end post-sale marketing strategy across onboarding, activation, adoption, renewal and expansion with clear lifecycle stages, goals, and success metrics.
• Design and implement segmented lifecycle campaigns across email, in-product, and other channels to accelerate time-to-value, increase adoption of priority workflows, and improve retention.
• Partner closely with Customer Success and Sales on signal-based programs for at-risk accounts, renewal readiness, win-back, and expansion opportunities.
• Develop upsell, cross-sell, and expansion campaigns aligned to sales plays and account plans, using experimentation and behavioral data to optimize onboarding, adoption, and growth, and leveraging AI to build speed and scale into the process.
• Serve as the cross-functional lead for post-sale marketing, partnering with Product, Marketing, Sales, Customer Success, and RevOps to define measurement, improve lifecycle strategy, and scale repeatable programs.