Responsibilities

• Support demand generation and campaign teams in activating personalization for audience-based and campaign initiatives.
• Partner with BU Owners to develop and manage the experiment roadmap, including hypothesis development, prioritization, and performance evaluation.
• Collaborate closely with UX, analytics, paid media, SEO, and campaigns in ideating and prioritizing test concept plans.
• Use Optimizely to design and execute build A/B tests, including configuration, governance, experimentation, and ongoing optimization.
• Partner closely with Web Development & Marketing Operations to align priorities and execute optimization initiatives.
• Use Adobe Analytics and Tableau to monitor website analytics to identify trends, conversion barriers, and opportunities to improve engagement, user experience, and form conversion.
• Translate test results into actionable insights and continuously apply learnings to improve website performance.
• Establish scalable optimization frameworks and best practices playbooks that enable continuous improvement over time.
• Leverage AI tools to accelerate test ideation, UX analysis and variant creation, and performance insights.

Requirements

• Expertise in web analytics (preferably Adobe Analytics), experimentation platforms (preferably Optimizely), and content management systems (CMS).
• Exceptional communication and collaboration skills and can thrive in a fast-paced, cross-functional environment.
• Experience collaborating with UX designers, developers, demand generation, and marketing operations teams.
• Highly organized, analytical and detail-oriented with a bias toward action.