CRO & Digital Experience Manager, Jonathan Adler

Responsibilities

• Conversion Rate Optimization: Develop and execute a CRO strategy to improve conversion rates, reduce friction, and increase customer acquisition and revenue.
• A/B Testing & Experimentation: Plan, launch, and analyze A/B and multivariate tests across landing pages, website experiences, forms, and checkout flows.
• Digital Experience Optimization: Identify opportunities to improve website usability, navigation, page layouts, content hierarchy, and overall customer experience.
• Analytics & Insights: Use tools such as Google Analytics 4, Intelligems, and heatmapping or session-recording platforms to understand user behavior and identify performance gaps.
• Customer Journey Analysis: Map and evaluate customer journeys to identify drop-off points, friction areas, and opportunities to improve engagement and conversion.
• Data-Driven Decision Making: Translate quantitative and qualitative data into actionable recommendations, test hypotheses, and optimization roadmaps.
• Cross-Functional Collaboration: Partner with dev agency, marketing, and content teams to implement and scale winning experiments.
• Performance Reporting: Establish KPIs, monitor conversion funnels, report on experiment results, and communicate business impact to stakeholders.
• Personalization: Identify opportunities for audience segmentation, targeted messaging, and personalized digital experiences.
• Continuous Improvement: Stay current on CRO best practices, emerging technologies, digital experience trends, and experimentation methodologies.

Requirements

• 5–8 years of experience in conversion rate optimization, digital experience optimization, growth marketing, digital analytics, or a related field.
• Focus on supporting Shopify websites (markets, b2b, and international plug ins like Global-E)
• Demonstrated success developing and executing A/B testing and experimentation programs.
• Strong understanding of UX/UI principles, customer journey optimization, and website usability.
• Proficiency with analytics platforms such as Google Analytics 4.
• Experience with experimentation and optimization tools such as Intelligems, Optimizely & VWO or equivalent platforms.
• Familiarity with heatmapping and session-recording tools such as Hotjar, Microsoft Clarity, or Content square.
• Strong analytical skills, including funnel analysis, KPI measurement, and interpreting test results.
• Ability to turn data and customer insights into actionable optimization strategies.
• Experience working cross-functionally with design, product, engineering, and marketing teams.

Preferred

• Experience with personalization, customer segmentation, and lifecycle optimization.
• Familiarity with ecommerce, digital acquisition funnels, and landing page optimization.
• Understanding of SEO, paid media landing page performance, and marketing attribution.
• Experience with customer research, usability testing, surveys, and qualitative feedback tools.
• Basic understanding of HTML, CSS, or JavaScript to support experimentation and implementation discussions.

Benefits

• Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
• 401(k) Retirement Savings Plan with company match
• Generous Paid Time Off (PTO) and paid holidays
• Flexible Fridays with shortened hours during both Summer and Winter seasons
• Tax-free commuter benefits
• Exclusive employee merchandise discounts