CRM and Web Operations Manager

USA (Remote)

$105K/yr – $115K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead CRM operations and end-to-end campaign production to drive engagement and LTV across cross-functional teams.

  • Own end-to-end CRM campaign production from asset requests to deployment.
  • Must-have: 5+ years managing complex marketing workflows and Asana-based production calendars.
  • Standout: Cross-functional coordination across Campaign, DevOps, Creative, and Product teams.

Job Description

Responsibilities

  • Build, curate, and manage our weekly sprint process with an agile mindset
  • Maintain and enforce the CRM production calendar, ensuring campaigns are planned and executed on schedule
  • Translate requests from across the organization into clear, detailed, and measurable Asana tickets
  • Prioritize incoming work across teams and ensure stakeholders understand timelines and expected outcomes
  • Coordinate work across creative, marketing, campaign, DevOps, and product teams
  • Serve as the operational hub between teams, ensuring alignment and keeping campaigns moving toward launch
  • Manage the end-to-end CRM campaign production process from asset requests through implementation
  • Coordinate CRM launches across Campaign, Beverage Innovation, and Merchandising teams
  • Track and follow up on creative assets to ensure campaigns remain on schedule
  • Provide regular status updates and timeline visibility to stakeholders

Requirements

  • Bachelor degree in Digital Marketing, Communications, or another related business field preferred
  • 5+ years of progressive Marketing Coordinator experience in fast-paced digital marketing or CRM/Lifecycle marketing roles, technical project management, or a combination with proven ability to manage complex marketing workflows and production calendars, ensuring campaigns launch on time and meet cross-team deadlines
  • Functional understanding of Shopify Liquid, CSS, and HTML required
  • Knowledge of CRMs firm requirement (Klaviyo preferred)
  • Project Management: First-hand knowledge of Asana (user and builder) strongly preferred to manage workflows, build tickets, and coordinate cross-functional workstreams
  • Experience managing CRM campaigns (email and SMS) from planning and asset coordination through deployment and performance analysis required
  • Highly organized, proactive, and self-directed, with a strong attention to detail and ability to manage multiple priorities simultaneously
  • GREAT communication and relationship management skills - written, verbal, and personal
  • Curious. Forward thinker. Self-starter.
  • Ability to work with cross functional teams across organizations to achieve results

Preferred

  • Experience working in a fast-growing startup environment (optional)
  • Familiarity with additional CRM platforms beyond Klaviyo (optional)
Liquid Death logo

Liquid Death

3.5 Glassdoor

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, better-for-you energy, and more. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and further our death to plastic bottles sustainability mission.

Founded in 2017
Los Angeles, California, USA
363 employees (56 in marketing)
63% recommend to a friend

Traffic Signals

Monthly Visitors
384K
Monthly Google Ads Budget
$9
Traffic Source Mix
Search
52.5%
Direct
38.6%
Referral
4.6%
Social
3.6%
Paid
0.5%

Headcount Trend

Current headcount: ~362

Marketing Team

Marketing Team Size
41 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$267.6M
Last Raise
$70M
Series Unknown, 1 years ago

Funding History

  • Jan 2025
    Series Unknown
  • Oct 2022
    Series D • $70M
  • May 2021
    Series C • $15M

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