Responsibilities

• Partnering with colleges and universities to enhance their CRM capabilities, improving student recruitment and operational workflows.
• Serving as the lead architect, engineer, and builder on CRM enhancement projects, guiding everything from concept to completion.
• Collaborating with colleagues and external partners to coordinate project timelines and deliverables, ensuring seamless communication and on-time completion.
• Conducting thorough quality testing of all projects before final delivery to ensure flawless execution.
• Configuring and strategizing data infrastructure
• Configuring student-facing portal (web) pages
• Designing and optimizing forms
• Managing event configurations and strategies
• Configuring applications, reader bins, workflows, and strategies
• Overseeing CRM integrations and their configurations
• Crafting reporting structures and strategies
• Building and automating email workflows
• Implementing dynamic content strategies

Requirements

• 5+ years of experience
• extensive experience with CRM tools such as Slate, Klaviyo, Marketo, or others
• ability to be physically present in our Maryland office on Mondays, Tuesdays, and Thursdays

Preferred

• experience with marketing automation tools like Slate (higher ed), Klaviyo, Marketo, Salesforce, Eloqua, or similar

Benefits

• Health insurance
• 401(k) with a guaranteed 3% profit sharing
• 15 days PTO plus numerous company holidays
• Paid parental leave
• Pre-set work-from-home days
• Professional development stipend
• Free snacks