CRM Specialist, Retention

Santa Monica, CA (Remote)

$68K/yr – $75K/yrMid Level3+ years exp

Posted 7 weeks ago

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Job Summary

Own the end-to-end retention and loyalty lifecycle with upgrades, coupons, and member engagement, partnering across channels to design, test, and optimize campaigns that reduce churn and grow active members.

  • Retention program execution and performance across upgrades, loyalty, and coupons
  • Loyalty campaigns and coupon programs driving engagement and reducing churn
  • Cross-functional ownership with campaign design, QA, and deployment alongside CRM, Creative, and Operations

Job Description

Responsibilities

  • Retention Program Execution & Performance: Execute and support programs across upgrades, loyalty campaigns, coupons, and operational initiatives
  • Own day-to-day deliverables across multiple programs, managing workflows from brief through launch
  • Partner with channel managers to create campaigns and synthesize overall performance across channels, learnings, and identify new opportunities
  • Loyalty Programs (Campaigns & Coupons): Plan and execute loyalty promotions, coupon programs, and member incentive offers that drive engagement and reduce churn
  • Upgrade Programs: Support upgrade campaign development and targeting members for tier conversion
  • Operational Support: Own key operational workflows that keep retention programs running smoothly: campaign design, QA, legal copy review and approvals, product and offer setup in dotCMS
  • Partner with CRM, Creative, and Operations on end-to-end campaign development and deployment
  • Track coupon inventory, redemption, and program performance; surface actionable findings
  • Monitor program performance weekly and monthly; deliver program analysis with clear insights and recommendations
  • Special Projects: Support ad hoc strategic initiatives tied to retention, engagement, and member lifecycle growth

Requirements

  • 3-6 years of experience in marketing, with a focus on lifecycle, CRM, growth, digital marketing, or eCommerce
  • Bachelor's degree required
  • Experience at a DTC, subscription, or eCommerce company is strongly preferred - understanding subscription economics is a real plus
  • Hands-on experience supporting loyalty, retention, referral, or engagement programs heavily preferred
  • Channel marketing experience (email, SMS, push) is a plus, but not a hard requirement
  • Strong execution skills with solid project management instincts - can manage multiple workstreams without losing detail
  • Analytical fluency: can pull and interpret performance data to drive decisions; Excel or Google Sheets required
  • Forecasting and modeling experience to inform planned performance based historical data and trends and financial planning for program setup
  • Familiarity with CRM/ESP platforms (Iterable, Braze, SFMC, etc.)
  • Familiarity with analytics tools such as Amplitude, Sigma, Tableau, or Looker
  • Clear communicator, written and verbal; comfortable working across multiple teams
  • Detail-oriented with strong QA instincts
  • Bias for action - comfortable moving fast and figuring things out
  • Curious and data-driven: asks why and chases the answer
  • Highly accountable and self-directed
  • Thrives in fast-paced, evolving environments with competing priorities

Nice-to-Have

  • Beauty or personal care industry experience is a plus
  • Subscription experience is a plus

Benefits

  • Medical, dental & vision insurance
  • 401(k) plan with company match
  • Paid Time Off
  • Work from home flexibility
  • Free IPSY Extra subscription
  • Learning & development programs

Compensation

  • Competitive base salary & bonus program

How to Apply

About IPSY

  • IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.
  • We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.
  • We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

Other

  • EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.
  • If you need reasonable accommodation in the application or employment process, please contact us.
  • Please review our California Privacy Notice.
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IPSY

4.2 Glassdoor

IPSY is the industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other. Our portfolio includes IPSY Original (our sample-size subscription), IPSY Extra (our full-size subscription), and IPSY Ultimate (our most premium full-size subscription). Powered by expert curation, product innovation, machine learning technology, and millions of member insights, we deliver highly personalized beauty experiences every month. To date, the IPSY community has generated more than 200 million product reviews, helping us make discovery smarter and more authentic. Whether you’re a beauty enthusiast or just starting your journey, IPSY is here to inspire everyone to express their unique beauty. Join us...because beauty is more fun here.Ready to join us as we empower people on their journey to self-expression and discovery? Visit our careers site to learn more about the values, culture, benefits, and more across all our brands. https://www.ipsycorporate.com/careers

Founded in 2011
Santa Monica, California, USA
617 employees (124 in marketing)
81% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
7.1M
Monthly Google Ads Budget
$215.6K
Traffic Source Mix
Search
22.9%
Direct
70.1%
Referral
3.3%
Social
2.7%
Paid
0.8%

Headcount Trend

Current headcount: ~618

Marketing Team

Marketing Team Size
92 (15% of company)
Median Career Experience
11.5 years
Median Tenure
5 years

Funding

Total Funding
$237.2M
Last Raise
$134M
Undisclosed, 5 years ago

Funding History

  • Dec 2020
    Undisclosed • $134M
  • Sep 2015
    Series B • $100M
  • Jul 2012
    Series A • $2.8M

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