CRM Specialist - PRAVANA & Zotos Professional

Responsibilities

• Develop and coordinate CRM content, messaging, and campaign calendars to support product launches, promotions, education, and brand initiatives across the CRM ecosystem including but not limited to emails, blogs, and PRAVANA Facebook Forum
• Partner with Brand Marketing, Digital, Education, Creative, and Sales teams to ensure CRM programs align with broader marketing objectives
• Write, review, and optimize professional hairdresser and end consumer-facing communications that reflect the PRAVANA and Zotos Professional brand voice
• Monitor campaign performance and leverage insights to improve engagement, retention, and conversion
• Support customer journey development, automated flows, and loyalty or retention initiatives
• Serve as an advocate for the professional stylist community by incorporating hairdresser feedback, industry trends, and salon insights into CRM communications, including the PRAVANA Facebook forum
• Assist with database management, list hygiene, and CRM best practices

Requirements

• 3+ years of experience as a colorist
• Licensed hairstylist required with vast experience as a colorist behind the chair
• Experience in CRM, email marketing, digital marketing, customer engagement, or a related field preferred
• Strong copywriting, editing, communication, and organizational skills
• Detail-oriented with the ability to manage multiple projects and deadlines simultaneously
• Ability to work well in a cross-functional team environment
• Passion for hair, education, and building relationships with professional stylists

Preferred

• Preferred experience in community management platforms
• bonus points if familiar with Attentive

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement