CRM Specialist

Anaheim, CA (On-site)

$61K/yr – $75K/yrMid Level2+ years expFull time

Posted 14 hrs ago

Job Summary

Own end-to-end CRM marketing operations across email, SMS, and app channels, driving campaign strategy, segmentation, testing, reporting, and cross-functional collaboration to optimize ROI and brand storytelling.

Lead cross-channel campaign planning and performance forecasting.
Develop and optimize customer journeys, segmentation, and A/B testing programs.

Job Description

Responsibilities

Oversee development, execution and optimization of email, SMS and app marketing campaigns, including promotional, brand launch, editorial, and event-driven communications.
Develop CRM cadence/calendar that meets financial goals while also communicating go-to-market strategy and brand storytelling.
Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support campaign development and execution.
Execute financial forecasting of performance by day and week.
Determine the impact of promotions, products, segmentation and file size.
Provide recommendations for action based on findings.
Monitor SMS cost and projected ROI
Manage segmentation strategies to power batch campaigns, triggered customer journeys and loyalty campaigns, plus map customer journeys across channels.
Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
Manage reporting for campaigns and automations — track performance, flag trends, and deliver insights & recommendations to optimize the program.

Requirements

A./B.S. Degree; degree in marketing preferred.
2-5 years’ experience in email, SMS and push notification or other analytical online marketing.
Strong knowledge of Microsoft Excel (Database experience is a plus).
Knowledge of email and SMS marketing (Loyalty Management a plus)
Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
Strong technical skills (HTML experience is a plus).
High attention to detail and strong organizational skills.
Ability to efficiently and effectively self-direct and prioritize work.
Strong communication and interpersonal skills.

Benefits

Comprehensive medical, dental, and vision benefits
Competitive short-term incentive program
Immediate 100% vested 401K contributions and employer match
Dog friendly office environment
$1,000 referral incentive program
Generous associate discount of 30 - 50% off merchandise online and in-stores
On-site Cafe
On-site Gym with Fitness Classes
Ample parking
Weekly Car Wash Service and more!

PACSUN

3.6 Glassdoor

Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art, and sport. Co-created in Los Angeles. Founded in 1980 as Pacific Sunwear, the Pacsun brand has evolved well beyond beachwear. Today, Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles to a community of inspired youth. In our fleet of over 350 stores and Pacsun.com you will find brands such as Formula 1, The Met, UFC, Brandy Melville, J. Galt, and Fear of God ESSENTIALS, in addition to our best-selling Pacsun brand. We are dedicated to being leaders in delivering high-quality product, relevant retail experiences, and unique digital content. As an organization we are inspired and led by the diversity of our customers and associates. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Head to our PacCares page to learn more about the organizations we partner with.

Founded in 1982

Anaheim, California, USA

5K employees (202 in marketing)

www.pacsun.com

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70% CEO approval