Senior Manager, CRM & Lifecycle Marketing
Climate First Bank
Florida, NY (Remote)
$130K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
CRM Specialist
Woodland Hills, CA (Hybrid)
$59K/yr – $85K/yrMid LevelPart time
Posted 1 day ago
Job Summary
Own end-to-end multichannel marketing campaigns, drive lead generation, and optimize customer journeys using tools like gohighlevel, Pipedrive, and HubSpot; ship data-driven improvements through analytics, segmentation, and cross-functional collaboration.
- Lead multichannel campaigns from planning to optimization.
- Leverage analytics to drive continuous improvement in engagement and conversions.
Job Description
Responsibilities
- Design, implement, and optimize multichannel marketing campaigns using platforms such as gohighlevel, ai agents, Pipedrive, and HubSpot to enhance lead generation and customer engagement.
- Manage email marketing campaigns from setup to execution, including segmentation, automation, testing, and performance analysis to maximize open rates and conversions.
- Utilize data analytics tools like Google Analytics, SQL, and web analytics reporting to monitor digital marketing performance metrics and derive actionable insights for continuous improvement.
- Develop and maintain customer segmentation strategies based on product market segmentation data to ensure targeted messaging across email campaigns and digital channels.
- Collaborate with cross-functional teams including sales, product management, and creative teams to align marketing initiatives with business objectives and ensure seamless campaign execution.
- Implement marketing automation tools and attribution modeling techniques to streamline workflows, improve campaign efficiency, and accurately measure ROI.
- Conduct ongoing analysis of demand generation marketing efforts to identify opportunities for growth and optimize the customer journey through effective lead nurturing strategies.
Requirements
- Proven experience with CRM systems such as Pipedrive (including Salesforce Marketing Cloud), Eloqua, Pardot, or similar platforms.
- Strong technical skills in HTML, CSS, JavaScript, and familiarity with implementing marketing automation tools.
- Demonstrated expertise in email campaign management, lead segmentation, digital marketing performance monitoring, and web analytics reporting.
- Proficiency in data analysis using SQL or other data analytics tools to interpret complex datasets and inform strategic decisions.
- Solid understanding of multichannel marketing strategies including email marketing software, digital campaign setup, demand generation marketing, and B2B marketing practices.
- Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.
- Effective communication skills with a collaborative mindset for working across diverse teams in a fast-paced environment.
Benefits
- Flexible schedule
Salaries
Posted range
$59K/yr – $85K/yr
Taken straight from the job posting.
The middle of this range ($72K) is in line with the median base salary for CRM Specialist roles in the United States ($74K).
CRM Specialist median pay in the United States
Most pay falls between $62K and $85K. Based on 24 salaries.
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