Responsibilities

• Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
• Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches.
• Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics.
• Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings.
• Coordinate CRM plans with product launches, performance goals, and broader business initiatives.
• Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement.
• Support multi-channel communication programs that align business goals with customer needs.

Requirements

• 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area.
• Experience delivering communication programs at an enterprise scale.
• Experience measuring campaign performance and using results to guide campaign decisions.
• Experience working with cross-functional teams such as product, marketing, and analytics.
• Experience managing multiple CRM or digital communication initiatives with overlapping deadlines.
• Bachelor's degree in marketing, business, communications, or a related field.

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://myexperianbenefits.com/