Responsibilities

• Integrate HubSpot with Apollo and other sales, marketing, enrichment, and reporting platforms
• Build scalable workflows and automations across prospecting, sequencing, routing, attribution, reporting, and pipeline management
• Design and configure CRM structure, field mapping, lifecycle stages, deduplication, and governance
• Evaluate, recommend, and implement tools or middleware needed to support the outbound infrastructure.
• Create clear documentation of systems, workflows, and operational processes for long-term internal adoption and management.
• Design the end-to-end outbound workflow from prospect sourcing through pipeline creation and forecasting.
• Build systems to support: Lead sourcing; Enrichment; Segmentation; Sequencing; Routing; Engagement tracking; Attribution; Pipeline stage management; Forecasting inputs
• Integrate and optimize outbound sales sequences across Apollo and related tools.
• Develop workflows that support scalable outreach relative to TAM and GTM objectives.
• Create reporting and dashboards for outbound activity, pipeline generation, conversion tracking, and forecasting.