CRM Operations Manager

Responsibilities

• Manage day-to-day execution of CRM campaigns and journeys, including campaign setup, audience selection, content association and deployment scheduling.
• Own the send calendar across email, SMS and direct mail, covering recurring programs, triggered journeys and one-time campaigns.
• Manage the client review, approval and routing process, planning lead times so every send is approved before deployment.
• Run program intake, including campaign briefs, capacity planning and prioritization with program leadership.
• Coordinate QA and testing for every deployment, including logic, audience targeting, content rendering, links and compliance.
• Manage contact and list operations, suppression and deployment readiness checklists.
• Coordinate direct mail production and deployment with print production and mail vendors.
• Manage recurring incentive and offer updates in campaigns, and work with platform and data teams to automate them.
• Coordinate with deliverability and platform teams on send volumes, sender health and deployment issues.
• Support the transition of live campaigns from incumbent agencies or platforms, including program, template and asset inventories and parallel operations.

Requirements

• 5+ years of experience in marketing operations, CRM campaign management or marketing automation execution.
• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise platform such as Adobe Journey Optimizer, Braze, Marketo or Eloqua.
• Experience running high-volume, multichannel B2C programs across email, SMS and direct mail.
• Experience managing campaign QA, testing protocols and deployment checklists.
• Experience managing multi-step review and approval workflows with brand, legal or compliance stakeholders.
• Proficiency with project management tools such as Teamwork, Jira, Asana or similar.
• Strong organization and attention to detail, with the ability to manage many concurrent sends.
• Clear communication across technical, creative and client teams.

Preferred

• Salesforce Marketing Cloud certification, such as Email Specialist, Administrator or Consultant.
• Working knowledge of SQL, AMPscript and data extensions.
• Experience with direct mail production and mail vendors.
• Experience supporting agency or platform transitions.
• Automotive, OEM or dealer-network CRM experience.
• Background in agency or consulting delivery.