Responsibilities

• Own CRM strategy and execution across email and SMS marketing.
• Develop welcome series, nurture campaigns, retention initiatives, re-engagement programs, and automated customer journeys.
• Serve as the internal HubSpot expert and conduct a comprehensive platform audit.
• Build workflows, automation, segmentation, forms, lead routing, and reporting.
• Create localized campaigns supporting more than 300 locations nationwide.
• Measure lead generation, engagement, retention, customer lifetime value, and conversion metrics.
• Leverage HubSpot and Power BI reporting to optimize campaign performance.
• Partner with Creative, Guest Experience, Product Operations, Sales, Partnerships, and Field Marketing.
• Complete a HubSpot audit.
• Optimize platform configuration and automation.

Requirements

• Bachelor's degree preferred.
• 3–5+ years of CRM and lifecycle marketing experience.
• Expert-level HubSpot experience.
• Experience with email, SMS, customer journey mapping, segmentation, and automation.
• Strong analytical skills; Power BI experience preferred.
• Excellent cross-functional communication and project management skills.
• Thrives in a fast-paced, high-growth environment.

Preferred

• Hospitality, luxury, travel, retail, consumer services, subscription businesses, e-commerce, or other multi-location consumer brands.

Benefits

• Comprehensive benefits package
• 401(k) and paid time off