Responsibilities

• Develop and implement localized CRM strategies tailored to the New Jersey market (email, SMS, push, onsite messaging).
• Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation.
• Plan, execute, and analyze campaigns with a strong focus on personalization, segmentation, and performance metrics.
• Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences.
• Track and report on key CRM KPIs (retention, conversion, CLV, churn) and translate insights into clear actions.
• Ensure all CRM activities comply with U.S. regulatory standards and responsible gaming practices for New Jersey.
• Serve as the primary point of contact for CRM initiatives in the New Jersey region.

Requirements

• 3+ years of CRM experience, ideally within iGaming or digital entertainment.
• Strong understanding of the U.S. market, especially New Jersey consumer behavior and regulatory environment.
• Hands-on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar).
• Solid data analysis skills, including A/B testing, segmentation, and performance reporting.
• Excellent communication, stakeholder management, and organizational skills.
• Proactive, self-motivated, and comfortable managing projects independently.

Benefits

• Bonuses : Discretionary, performance based
• Benefits : Comprehensive medical, dental, and vision + 401(k)
• Time Off : Generous PTO policy
• Perks : Partially subsidized in-office breakfasts and lunches
• Culture : Collaborative, innovative, and globally connected team
• Growth : Real ownership over a strategic U.S. market, with freedom to test, learn, and scale