CRM Manager at Ripple Fiber | Charlotte, NC

Ripple Fiber

CRM Manager

Charlotte, NC (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 2 months ago

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Job Summary

Own CRM lifecycle strategy and multi-channel engagement, turning data-driven insights into onboarding, retention, and feature adoption improvements.

CRM strategy across the full lifecycle: onboarding, engagement, retention, advocacy, win-back, and cross-sell.
Segmented, behavior-driven campaigns across email, SMS, push, and other channels to reduce churn and lift LTV.
Collaboration with Creative/Brand and analytics to optimize messaging, testing, and personalization at scale.

Job Description

Responsibilities

Develop and manage CRM strategies across the full customer lifecycle, including onboarding, engagement, retention, advocacy, win-back, cross-sell, and upsell initiatives.
Build segmented communication strategies based on customer behavior, tenure, product mix, engagement, and lifecycle stage.
Develop customer contact strategies that improve loyalty, reduce churn, and increase customer lifetime value.
Support the creation of referral, advocacy, and retention messaging programs that strengthen customer relationships and brand affinity.
Help establish CRM governance, communication calendars, and customer journey frameworks across the organization.
Build, deploy, and optimize multi-channel CRM campaigns across email, SMS, push notifications, and other customer communication channels.
Coordinate campaign execution across acquisition, retention, service, operational, and promotional communications.
Partner with Creative and Brand teams to ensure messaging is customer-centric, clear, and aligned with Ripple Fiber’s voice and positioning.
Manage campaign scheduling, audience segmentation, testing, and deployment processes.
Ensure operational accuracy and compliance across all customer messaging initiatives.

Requirements

Strong hands-on experience with HubSpot CRM and HubSpot Marketing Hub, including workflow automation, segmentation, campaign deployment, reporting, and lifecycle management.
Bachelor’s degree in Marketing, Communications, Business, Analytics, or related field.
5+ years of experience in CRM, lifecycle marketing, customer retention, email marketing, or customer engagement roles.
Strong understanding of customer segmentation, lifecycle marketing, and campaign measurement.
Analytical mindset with the ability to translate customer data into actionable marketing strategies.
Excellent project management and cross-functional collaboration skills.
Strong written communication and customer messaging capabilities.
Ability to manage multiple campaigns and priorities in a fast-paced, high-growth environment.

Preferred

Experience in telecommunications, broadband, subscription services, SaaS, or other recurring revenue businesses strongly preferred.

Benefits

We offer competitive pay, comprehensive health benefits, 401(k) with company match, and a supportive work environment where innovation and teamwork thrive.

Ripple Fiber

4.2 Glassdoor

Founded in 2021, Ripple Fiber provides thousands of homes with the brightest and fastest fiber internet solutions, powered by a 10Gig, 100 percent fiber optic network. With its patented technology driving rapid expansion, Ripple Fiber is redefining connectivity for its communities while remaining committed to promoting digital empowerment. Ripple Fiber believes the biggest wave starts as a ripple. For more information, visit ripplefiber.com.

Founded in 2021

Charlotte, North Carolina, USA

242 employees (5 in marketing)

www.ripplefiber.com

80% recommend to a friend

100% CEO approval