Responsibilities

• Serve as the owner and subject matter expert of HubSpot CRM
• Build, manage, and continuously optimize:
• Customer journeys and lifecycle stages
• Workflows, automations, and lead routing
• Segmentation and data structure
• Ensure CRM alignment across marketing, sales, and service teams
• Maintain data integrity, reporting accuracy, and system governance
• Identify opportunities to improve conversion rates, retention, and pipeline velocity
• Partner with sales leadership to improve:
• Lead handoff processes

Requirements

• 5–8+ years in marketing, CRM, or revenue operations roles
• Strong experience with HubSpot CRM (or similar platform)
• Experience building workflows, automations, and customer journeys
• Proven ability to collaborate with sales teams and improve processes
• Strong analytical and problem-solving skills
• Experience presenting to and training internal teams
• Experience supporting e-commerce platforms (Magento, Shopify, etc.)
• Knowledge of paid search, SEO, and conversion optimization
• Experience in B2B or service-based industries (transportation, industrial, etc.)

Preferred

• Process-driven and detail-oriented
• Strong communicator and trainer
• Comfortable owning systems and driving accountability
• Data-minded with a focus on revenue impact
• Able to operate both strategically and tactically
• Experience supporting e-commerce platforms (Magento, Shopify, etc.)
• Knowledge of paid search, SEO, and conversion optimization
• Experience in B2B or service-based industries (transportation, industrial, etc.)