CRM & Loyalty Manager

New York, USA (On-site)

Salary Not AvailableSenior Level5+ years expPart time

Posted 2 months ago

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Job Summary

Drive the luxury CRM and loyalty program for Printemps New York, owning strategic lifecycle, segmentation, and omnichannel experiences to boost retention and cross-category engagement.

  • Must-have: 5+ years in CRM/loyalty or clienteling within luxury retail or omnichannel environments.
  • Standout: Leading a high-impact loyalty program rollout and cross-functional collaboration across marketing, retail, and F&B.

Job Description

Responsibilities

  • Develop and execute the overall CRM and retention strategy across retail and F&B
  • Build customer lifecycle journeys from acquisition to retention, reactivation, and loyalty
  • Define segmentation strategies based on customer behavior, spend, preferences, and engagement
  • Drive customer lifetime value, repeat visit rate, frequency, and cross-category conversion
  • Create strategies to transform shoppers into diners and diners into shoppers and increase multi-category engagement across the Printemps ecosystem
  • Partner with Marketing, Retail, Digital, and F&B teams to ensure a seamless omnichannel customer experience
  • Lead the strategic development and rollout of the Printemps New York loyalty program launching in September 2026
  • Define program architecture including: tiers, rewards, experiential benefits, VIP strategy, member communications
  • Work cross-functionally with digital, operations, retail, and external partners to implement the program successfully
  • Monitor loyalty performance metrics including: member acquisition, engagement, repeat purchase, redemption, retention, ROI

Requirements

  • 5+ years of experience in CRM, loyalty, retention, or clienteling within luxury retail, fashion, hospitality, lifestyle, or omnichannel environments
  • Strong understanding of luxury customer behavior and high-touch client experience
  • Entrepreneurial mindset with the ability to operate in a fast-moving, evolving environment
  • Highly analytical and KPI-driven
  • Hands-on operator who enjoys being on the floor and close to the business
  • Strong editorial eye and copywriting skills
  • Experience managing email and SMS marketing platforms
  • Experience with CRM and clienteling tools such as Shopify, Clientela, Klaviyo, or similar
  • Strong cross-functional collaboration skills
  • Passion for fashion, hospitality, culture, and customer experience
  • Experience in both retail and hospitality/F&B environments is a strong plus

Preferred

  • Startup agility
  • Experience in both retail and hospitality/F&B environments is a strong plus
Printemps New York logo

Printemps New York

Founded in 1865 by Jules Jaluzot, the Printemps group is one of the top French names in fashion, luxury and beauty, with 20 department stores in France, including 4 affiliated stores. The Group is also active in the lifestyle sector, with 9 Citadium stores, and has become a formidable player in fashion e-commerce through Printemps.com, launched in 2020, Citadium.com, Place des Tendance, the e-boutique acquired in 2013, and Made in Design, the European leader in online sales of designer furniture and decoration, acquired in 2019.With over 3,500 brands and a total surface area of 180,000m2, the Group gathered 3,000 employees, all driven by a unique sense of service and whose expertise is one of the Group's cornerstones. It welcome 70 million visitors to its stores annually, over 20 million of whom visit Printemps Haussmann in Paris.Continuing its reinvention and acceleration, storied French luxury department store, Printemps, will open a new store in New York, marking the brand's first US initiative. Printemps will open in the historic 50-story landmark building at One Wall Street (1 Wall Street) in the rapidly changing Financial District. As the next chapter of its brand transformation, this Printemps store will be of a different scale, bringing a local approach and focusing on increased omnichannel and seamless experiences.

New York, New York, USA
84 employees (11 in marketing)

Traffic Signals

Monthly Visitors
864.5K
Monthly Google Ads Budget
$15K
Traffic Source Mix
Search
50.2%
Direct
41.1%
Referral
4%
Social
2.4%
Paid
1.4%

Headcount Trend

Current headcount: ~82

Marketing Team

Marketing Team Size
7 (8% of company)

Recent News