Responsibilities

• Build and maintain nurture emails, automations, and follow-up sequences.
• Assist with segmentation, filtering, and basic lead scoring setup.
• Update CRM records and workflows as part of funnel maintenance.
• Support campaign execution aligned with Sales follow-up and Fran Dev promotions.
• Build email and SMS campaigns for Nutrition, BOD, Activewear, and Podcast funnels.
• Set up and QA automations that support trials, upsells, and retention workflows.
• Maintain audience segments (members, non-members, trials, past purchasers).
• Support the execution of promo calendar campaigns and cross-brand launches.
• Build MOF drips, retargeting sequences, and follow-up flows.
• Execute A/B tests on subject lines, send times, creative, and content.

Requirements

• 1–3 years CRM, email marketing, or lifecycle marketing experience preferred.
• Hands-on experience with at least one major CRM platform (HubSpot, LoopSpark, Mailchimp, Klaviyo, etc.).
• Familiarity with building email/SMS automations, lists, and segments.
• Basic understanding of lifecycle funnels and customer journeys.
• Experience with A/B testing, tagging/UTMs, and reporting dashboards a plus.
• Strong attention to detail and comfort with data-entry and CRM hygiene.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Fitness, franchise, or subscription-based business experience preferred but not required.

Preferred

• Fitness, franchise, or subscription-based business experience preferred but not required.