Responsibilities

• Audit and rebuild the email marketing calendar and workflow architecture in HubSpot, including the welcome series, certification-funnel nurtures, re-engagement campaigns, upsell campaigns, and transactional messaging.
• Standardize CRM property usage, eliminate duplicate or dead lists, and document naming conventions to establish long-term data integrity.
• Design, launch, and continuously optimize nurture sequences that increase practitioner activation, moving certified-but-not-yet-ordering practitioners into active ordering status.
• Maintain email deliverability benchmarks (>95% inbox placement, <0.1% spam complaints) and enforce list hygiene practices, including bounce and unsubscribe management.
• Build and maintain reporting dashboards covering acquisition source, lifecycle stage conversion, and campaign ROI, reviewed monthly with stakeholders.
• Use demographic and activity data to create tailored segments for targeted remarketing campaigns.
• Partner cross-functionally with copywriting, SEO/AEO, paid media, and analytics functions to align CRM and lifecycle efforts with broader marketing strategy.

Requirements

• 4+ years of experience in email marketing, marketing automation, or CRM management.
• Hands-on marketing automation expertise (HubSpot Preferred) in workflows, lists, sequences, custom properties, and native reporting, not just working familiarity.
• Solid grasp of email deliverability fundamentals: SPF/DKIM/DMARC, sender reputation management, and audience segmentation.
• A demonstrated track record of using email marketing to improve business outcomes.
• Strong organizational skills and ability to manage multiple concurrent campaigns & workflows without dropping details.
• Analytical mindset. Able to diagnose root causes of funnel or engagement issues rather than just reporting symptoms and proactively make adjustments.

Preferred

• Experience within B2B2C, healthcare, diagnostics, wellness or a comparable regulated/complex-audience industry.
• Experience marketing to a dual practitioner/patient (or similarly layered B2B2C) audience.
• Comfort with analytical reporting; basic SQL or experience with HubSpot's SQL-style reporting tools.
• A proactive, self-starting approach, bringing new ideas and process improvements without waiting to be asked.

Benefits

• Medical, Voluntary Dental, Vision, HSA, Life and AD&D Insurance, EAP, 401k with employer match, 10 Paid Vacation Days, Sick Leave, 7 Paid Holidays, Floating Holiday