Responsibilities

• Own the guest journey
• Map the end-to-end guest journey — acquisition, first visit, second-visit conversion, routine visitation, lapse, and win-back — and pinpoint where guests fall out and why
• Design, build, and launch always-on lifecycle journeys in HubSpot: welcome and onboarding, first-to-second visit conversion, rebooking and appointment reminders, membership adoption and retention, cadence and replenishment nudges, post-visit follow-up, and lapsed-guest win-back
• Orchestrate across email, SMS, app push, direct mail, and call campaigns — selecting the right channel, message, and timing for each moment, and managing contact frequency and fatigue across the full program
• Own the lifecycle roadmap and calendar, prioritizing by size of prize, level of effort, and speed to learning
• Size and prioritize opportunities through your own analysis: cohort and retention curves, visit frequency and inter-visit intervals, lifetime value by segment, and channel contribution
• Set the measurement standard: define success metrics for every journey, use holdout and control groups to prove incremental impact, and report on what actually moved the business
• Translate analysis into a clear point of view and a recommended action
• Run a continuous A/B and multivariate testing agenda across audience, offer, creative, timing, cadence, and channel, with clear hypotheses, sound sample sizes, and clean read-outs
• Maintain a prioritized test backlog and a documented library of results so learnings compound instead of being relearned

Requirements

• 5–7 years in lifecycle, CRM, or retention marketing, with the majority at B2C brands
• Hands-on HubSpot experience required; administrator or architect-level fluency in Marketing Hub strongly preferred
• Demonstrated ownership of a multi-channel lifecycle program — email and SMS required; app push, direct mail, or outbound call experience a strong plus
• Advanced Excel required; working proficiency in a data visualization tool such as Tableau, Looker, or Power BI required; SQL a strong plus
• Proven A/B and incrementality testing experience, including test design and interpretation
• Experience building and activating segmentation strategies against behavioral and transactional data
• Experience defining data and technical requirements and partnering with engineering, IT, or product teams to deliver them
• Bachelor’s degree in marketing, business, analytics, or a related field

Preferred

• App push, direct mail, or outbound call experience a strong plus
• A CDP, or with standing up or migrating a marketing platform, is a plus
• Experience in a membership, subscription, appointment-based, or high-frequency retail environment is a plus
• Bachelor’s degree in marketing, business, analytics, or a related field is a plus
• Experience with a CDP, or with standing up or migrating a marketing platform, is a plus

Benefits

• We offer a comprehensive benefits package designed to support your health, well-being, financial future, and professional growth.
• Health & Wellness: Medical, Dental, Vision, HDHP with HSA, employer-paid Life Insurance, Disability, Mental Health & EAP benefits
• Financial: 401(k) with Safe-Harbor Matching and additional voluntary benefits, including pet, legal, identity theft, accident, hospital, and critical illness coverage
• Time Off: 17 days of PTO (increases with tenure), 11 paid holidays, paid parental/adoption/foster leave, plus dedicated Wellness/Mental Health and Volunteer days
• Hybrid Work: In-office Monday–Thursday and remote Fridays
• Professional Growth: Up to $500 annual professional development stipend
• Employee Perks: Weekly office breakfast, Fun Committee, DE&I Council, employee discounts, and time off to vote
• Benefits are generally effective the first of the month following 30 days of employment and are subject to applicable plan terms.
• *This role is not eligible for Visa Sponsorship*
• European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.