Responsibilities

• Develop strategy for retention marketing team, oversee execution of integrated campaigns and measure results
• Leverage customer data to create and execute lifecycle marketing campaigns to drive customer engagement and revenue
• Build segmented audiences to deliver more relevant messaging across channels
• Partner with Creative team to develop compelling campaigns and increase Brand value
• Partner with Analytics team to develop, deploy and measure test-and-learn agenda focused on continuous improvement and optimization
• Work collaboratively with Product and Technology teams to develop customer centric offerings that meet our customer expectations and focused to deliver added value
• Partner with Customer Service to understand and leverage customer insights
• Work closely with the technology team on requirements for CRM technical needs
• Stay up to date on best practices and industry trends to constantly find innovative ways to improve the marketing strategies
• All other projects as assigned

Requirements

• Bachelor’s degree in Marketing, Communication, Business, or related field
• 5+ years of experience in Marketing
• Collaborative team player
• Experience working with tech and product teams.
• Experienced working in fast-paced, technology-driven environments
• Marketing Automation, Lifecycle Marketing, Email and CRM experience
• Prior experience producing conversion driving digital content
• Confidence to think out of the box and experiment with new ideas or projects
• Experience with sophisticated CRM platforms, such as Bloomreach
• Demonstrated analytical, strategic, and project management skills
• Self-starter able to flexibly handle key tasks as needed
• Passion for marketing with a drive to succeed and make an impact
• BONUS- Loyalty Program experience

Preferred

• BONUS- Has a good understanding of psychic industry and enjoys the product.
• BONUS- Loyalty Program experience