Responsibilities

• Build, test, and deploy targeted email marketing campaigns using Salesforce Marketing Cloud, ensuring accuracy, brand consistency, and best practices.
• Maintain and optimize automation workflows within SFMC (including Journey Builder, Automation Studio, and Email Studio) to support recurring and trigger-based campaigns.
• Collaborate with internal stakeholders to gather requirements, translate them into technical specifications, and implement campaigns accordingly.
• Ensure email deliverability by following best practices in CAN-SPAM compliance, IP warming, and sender reputation management.
• Conduct A/B testing and performance analysis to refine messaging, subject lines, and sending strategies.
• Monitor campaign performance metrics (open rate, click-through rate, conversions, etc.) and provide actionable insights for continuous improvement.
• Assist with troubleshooting issues related to data flows, email rendering, and platform errors.
• Maintain thorough documentation of campaign setup, processes, and system configurations.
• Stay current with SFMC platform updates, new features, and email marketing trends to continuously enhance platform usage.

Requirements

• Bachelor’s degree required, preferably in analytics, marketing, or related field
• 2 - 4 yrs experience with Enterprise level experience with Salesforce Marketing Cloud preferred
• Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
• Proven ability to organize multitude of tasks, projects and information simultaneously
• Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision
• Must be able to work independently and also be team-oriented, reliable and dependable
• Strong initiative, creative thinking, attention to detail and work ethic

Benefits

• We run on a hybrid, 3:2 schedule with a comprehensive benefits package.