CRM & Email Marketing Specialist

Responsibilities

• Independently build, QA, schedule, and deploy email and SMS campaigns, including local, national, recurring, triggered, and lifecycle communications.
• Build and validate campaign audiences using customer and business data, including segmentation, audience targeting, eligibility criteria, personalization, and suppression logic within the CDP.
• Implement and optimize lifecycle marketing programs and automated customer journeys, including prospecting, nurturing, cross-sell, win-back, retention, post-service, transactional communications, and other triggered campaigns.
• Translate campaign briefs, business priorities, and local market needs into effective CRM execution, partnering with regional and market marketing teams, Creative, and other internal stakeholders.
• Manage the readiness and execution of assigned campaigns within the broader CRM marketing calendar, proactively identifying dependencies, risks, conflicts, or missing information.
• Coordinate campaign assets and requirements, including copy, creative, offers, audience criteria, personalization, approvals, testing, and deployment.
• Perform comprehensive campaign QA and email render testing across devices and email clients, validating content, links, personalization, dynamic content, audience logic, templates, and deployment settings.
• Execute new-brand CRM activation and expansion into existing email, SMS, lifecycle, and automated marketing programs as Apex adds businesses and capabilities.
• Execute A/B tests across messaging, offers, audiences, timing, and other campaign variables; document results and apply learnings to future campaigns.
• Monitor CRM campaign analytics and reporting, identify meaningful performance trends, and recommend improvements to targeting, timing, messaging, offers, or campaign execution.

Requirements

• Role Requirements
• Demonstrated ability to independently manage email, SMS, or CRM campaigns from brief through audience development, QA, scheduling, deployment, and performance review.
• Hands-on experience with marketing automation, email marketing, CRM, ESP, or CDP platforms. Experience with Blueshift is preferred; experience with platforms such as Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar tools is also relevant.
• Experience with customer segmentation, audience targeting, suppression logic, personalization, or customer journey development.
• Working knowledge of HTML/CSS for email, including the ability to modify templates and troubleshoot common email rendering issues.
• Strong project and campaign management skills with exceptional attention to detail and a disciplined approach to QA.
• Ability to understand different customer audiences and translate business objectives into relevant customer communications.
• Strong judgment and problem-solving skills, including the ability to troubleshoot campaign, audience, template, or platform issues.
• Ability to interpret email, SMS, and CRM campaign analytics and reporting and translate results into actionable recommendations.
• Strong organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

Preferred

• Experience with SMS marketing best practices preferred.
• Understanding of dynamic templating, personalization, and dynamic content is beneficial.
• Working knowledge of email deliverability, list hygiene, consent, opt-out, and suppression best practices is beneficial.
• Experience with ServiceTitan or marketing within a multi-location, franchise, home-services, or similarly distributed business model is beneficial but not required.

Benefits

• medical, dental, and vision coverage, unlimited PTO, 401k matching