CRM Campaign Specialist, New Locations

Vienna, VA (Hybrid)

$82K/yr – $92K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multi-location patient communications from setup to scale, coordinating CRM workflows and channel quality across new offices.

  • Campaign setup and deployment across email, SMS, and postal for new locations.
  • Launch planning for greenfield offices with audience list evaluation and channel mix decisions.
  • Monitor performance, troubleshoot issues, and drive improvements with cross-functional partners.

Job Description

Responsibilities

  • Own the setup and deployment of email, SMS, and postal campaigns for all newly acquired offices, ensuring accurate targeting, brand-compliant creative, and on-time delivery.
  • Own the setup and deployment of launch campaigns for greenfield offices, building communications from the ground up to establish connection with new patient populations.
  • Evaluate list size and composition for each new location to inform launch strategy and help determine the right mix of channels and messaging for the market.
  • Monitor early-stage automated campaign performance across new locations, identifying delivery issues, low engagement signals, or data anomalies and taking corrective action quickly.
  • Partner closely with the Integrations team to coordinate communication go-lives, provide timely updates on campaign status, and troubleshoot any issues that arise as new offices come online.
  • Serve as a responsive and professional point of contact for business partners involved in new location launches, incorporating feedback and communicating clearly on timelines and deliverables.
  • Contribute to ongoing design and content improvements for campaign templates, bringing fresh ideas and a high standard for quality to every message we send.
  • Maintain meticulous records of campaign setups, launch timelines, and performance results to support continuous improvement and cross-team alignment.
  • Flag patterns or recurring issues across new location campaigns to help the broader team improve processes and scale effectively as the network grows.

MyEyeDr.

MyEyeDr. empowers our patients to live their best lives by providing comprehensive eye care and an expansive selection of eye wear solutions. Our trusted community of doctors and team members make personalized vision healthcare accessible for everyone. Together, we are committed to giving the gift of great vision, helping our patients see and do more. Founded by Sue Downes in 2001, we’ve grown to more than 800 offices across 28 states. Alongside our exponential growth, our employees have built meaningful careers helping patients see and look their best.

Founded in 2001
Vienna, Virginia, USA
4.1K employees (46 in marketing)