Responsibilities

• Build, configure, and launch multichannel CRM campaigns (email, SMS, push) within the Braze platform.
• Understand and manage how customer data flows across systems, ensuring accurate segmentation and targeting.
• Design and execute customer journey-based campaigns (e.g., onboarding, loyalty, retention, promotional flows).
• Develop dynamic, personalized communication paths based on user behavior, timing, and engagement.
• Support campaign testing, QA, and deployment best practices to ensure high-quality execution.
• Segment audiences and create targeted campaigns for 30+ retailers, supporting multiple client environments simultaneously.
• Optimize campaigns through A/B testing, performance analysis, and continuous iteration.
• Collaborate with cross-functional teams to support campaign strategy, integrations, and execution.
• Assist with CRM platform configuration, including workspace setup and campaign architecture.
• Support integrations between CRM platforms and other systems to enable seamless data flow and campaign execution.

Requirements

• 1–3 years of experience in CRM, marketing automation, or campaign operations in a SaaS, agency, or multi-client environment.
• Hands-on experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud (SFMC), Marketo, OneSignal, or similar tools.
• Strong understanding of customer data flows, segmentation, and lifecycle marketing.
• Experience building journey-based campaigns (e.g., onboarding, retention, loyalty programs), not just one-off email sends.
• Familiarity with multichannel marketing, including email, SMS, and push notifications.
• Basic knowledge of HTML and/or templating languages (Liquid preferred).
• Experience supporting app integrations and working with connected systems.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to manage multiple campaigns across multiple clients simultaneously.
• Comfortable working in a fast-paced, collaborative, and hands-on environment.

Benefits

• PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career.
• This includes a competitive salary, market-competitive benefits, and a quarterly perks program.
• We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements.
• Employees have access to continuous learning, professional certifications, and leadership development opportunities.
• Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.