CRM Associate

Responsibilities

• Campaign, Calendar & Reporting Operations
• Collaborate with Loyalty, Marketing, Commercial, and Legal to ensure campaigns are operationalized correctly end to end.
• Assist in briefing and QA'ing creative assets tied to campaigns, including dynamic and personalized content.
• Troubleshoot operational issues and support launch adjustments to protect the customer experience.
• Maintain loyalty campaign calendar in partnership with the GTM teams and other CRM channels.
• Build ad hoc reports and data pulls for the CRM team.
• Segmentation & Audience Management
• Develop CRM campaign audience criteria — including segmentation and dynamic content targeting — in collaboration with CRM leadership.
• Build, QA, and maintain customer segments and audience lists.
• Partner with Data teams to validate segment logic, troubleshoot data issues, and ensure accuracy of audiences.

Requirements

• 1–3 years of experience in CRM, marketing operations, analytics, or a related role.
• Hands-on experience with CRM/ESP platforms strongly preferred.
• Experience building or maintaining audience segments and familiarity with segmentation/targeting logic.
• Strong analytical mindset with experience working in data-driven environments.
• Familiarity with the sports calendar and landscape.
• Highly detail-oriented with experience owning workstreams.
• Curious, fast learner with a willingness to dive deep into new systems and operational models.
• Collaborative, empathetic team player comfortable working cross-functionally.
• Bachelor's degree in Business, Marketing, Communications or related field.
• Willingness to work flexible hours including occasional evenings or weekends as needed.

Preferred

• Understanding of lifecycle marketing concepts (onboarding, retention, win-back, VIP) a plus.
• Familiarity with email/push deliverability best practices and compliance requirements (e.g., CAN-SPAM, TCPA) a plus.