Responsibilities

• Build, execute, and monitor CRM campaigns (email, sales outreach, and marketing initiatives) within Salesforce and integrated platforms.
• Manage lead ingestion processes, including importing, cleansing, deduplicating, and assigning leads to appropriate sales channels.
• Maintain data integrity within the CRM by enforcing data standards, conducting regular audits, and resolving data quality issues.
• Develop and maintain dashboards and reports in Salesforce and BI tools to track sales activity, campaign performance, pipeline health, and conversion metrics.
• Support ticketing and partnerships teams by providing lists, segmentation, and targeting for outbound campaigns.
• Assist in day-to-day Salesforce administration tasks, including user support, field updates, workflow rules, and basic automation.
• Collaborate with Marketing and Digital teams to track campaign performance and optimize audience targeting strategies.
• Document CRM processes and identify opportunities to improve workflows, automation, and reporting efficiency.
• Provide ad-hoc reporting and analysis related to lead generation, campaign effectiveness, and revenue performance.
• Assist in integrating and maintaining data flows between CRM and other systems (ticketing, marketing automation, digital platforms).
• Other duties as assigned.