Creator Network (Agency) Growth Lead - TikTok LIVE

New York, USA (On-site)

$159K/yr – $384K/yrSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive CN growth strategy and execution across new and mature CNs, including onboarding, maturation, and data-driven optimization to meet aggressive OKRs.

  • Must-have: 5+ years in external-facing roles with 2+ years of team management and revenue/OKR ownership.
  • Standout: Track record building scalable onboarding, SOPs, and data-driven CN programs.

Job Description

Drive CN growth strategy and execution, including onboarding, maturation, and data-driven optimization across CN owners and CNMs.

  • Own the CN growth metrics and deliver aggressive OKR targets.
  • Develop the quarterly/annual business plans for acquiring and onboarding new CNs.
  • Develop tailored BD strategies for different archetypes of CN owners.
  • Lead the team to deploy inbound and outbound BD channels to promote CN business model.
  • Effectively generate leads for target archetypes and measure lead quality.
  • Improve leads conversion to contract sign and track funnel efficiency.
  • Build onboarding programs to reach key milestones and increase CN engagement with LIVE.
  • Refresh best practices and scale training to ensure CNs deploy new tactics.
  • Identify CN painpoints and collaborate with product and central teams to improve tools.
  • Map a roadmap for CNs to graduate to mature status and accelerate this progression.
  • Demonstrate data fluency to pull metrics and train teams on CN performance.
  • Own mature CN growth metrics, including CN revenue and quality indicators of operations.
  • Develop business plans for managing mature CNs, with clear goals for the team.
  • Develop SOPs for CN management to drive operational improvements and scalability.
  • Lead CNMs to tailor growth strategies and align on goals and growth paths.
  • Build trust with CN partners to gain insights into operations and performance.
  • Develop CN operational best practices and analytics based on the RICHA model.
  • Master internal data portals to generate insights and coaching opportunities.
  • Demonstrate results to strengthen CN trust and outcomes.
  • Design performance incentives and leverage internal resources to drive CN milestones.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

Recent News