Responsibilities

• Develop fresh ad angles and concepts for our dog and cat food brands, using consumer insights, product benefits, competitive research, trends, and creative performance to continuously fuel new ideas.
• Turn concepts into compelling direct-response scripts , with a strong focus on hooks, storytelling, pacing, persuasion, and creating ads that capture attention and drive action.
• Bring your concepts to life on set , partnering with our production team on both UGC and larger-scale shoots and directing talent to ensure the idea translates effectively on camera.
• Own the creative through post-production , working directly with editors and providing clear feedback on structure, pacing, performance, visuals, and other elements that make the final ad stronger.
• Use Meta performance data to learn and iterate , identifying winning angles, hooks, messages, and formats and developing hypotheses around why creative worked or didn't work to inform the next round of testing.
• Maintain a strong pipeline of new creative , balancing completely new concepts with smart iterations of proven winners so we're continuously testing, learning, and finding new opportunities to scale.
• Leverage AI tools to enhance creative strategy and output, including ideation, scripting, trend analysis, and rapid iteration of high-performing ad concepts.
• Available to drive and occasionally travel to locations in order to film and gather footage and conduct interviews.

Requirements

• 3-5+ years of experience bringing scripts to life through Video and Film/Visual Storytelling.
• Completed internships in a related field, engaged in freelance work, or personal projects can be just as important as formal education.
• Strong understanding of direct-response creative and digital advertising.
• Exceptional storytelling and scriptwriting skills for video.
• Strong creative instincts with the ability to develop fresh ad angles and concepts.
• Experience with on-set creative leadership and directing talent.
• Strong visual eye with an understanding of framing, performance, pacing, and camera placement.
• Experience working with video editors and providing clear, actionable creative feedback.
• Ability to use performance data to inform creative decisions and iterate on winning concepts.
• A highly creative self-starter who can work independently and collaborate across teams.

Preferred

• Bachelor’s Degree in Marketing, Human Studies, or a related field preferred

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.