Creative Strategist

Responsibilities

• Own and evangelize the organization's creative and content vision, brand identity, and visual standards across all business units, campaigns, and channels.
• Serve as the primary point of contact for all creative requests, triaging incoming work and directing it to the right internal team member or external partner.
• Personally lead high-level design, concepting, and art direction on priority and flagship projects, setting the creative bar for the organization.
• Build, manage, and evaluate an ecosystem of external creative partners — agencies, freelancers, production companies, and specialized vendors — including selection, scope negotiation, and day-to-day relationship management.
• Oversee the full range of creative deliverables, including design, video, photography, motion graphics, digital, and print, whether produced in-house or by outside partners.
• Establish, maintain, and enforce brand guidelines and visual standards, ensuring consistent application across all business unit lanes and customer touchpoints.
• Present creative concepts, campaigns, and strategic recommendations to senior leadership and key stakeholders, articulating the rationale behind creative decisions.
• Develop and manage the creative budget, including allocation across internal staff and outsourced partners.
• Identify and evaluate emerging creative trends, tools, and technologies — including AI-assisted creative workflows — to improve quality, speed, and efficiency.
• Collaborate cross-functionally with marketing leadership, digital marketing, and content operations teams to translate business objectives into effective creative output.

Requirements

• Bachelor's degree (B.A.) from a four-year college or university, with at least 8-10 years of related experience in the creative marketing field, including prior experience directing or leading a creative team, or an equivalent combination of education and experience.
• A robust portfolio demonstrating high-level design and art direction across multiple media, including digital, print, and video.
• Proven experience selecting, negotiating with, and managing external creative agencies, freelancers, and production partners.
• A high standard of excellence with a strong eye for detail combined with big-picture, long-term strategic vision.
• Expert knowledge of creative processes, design software, tools, platforms, concepts, and teams.
• Familiarity with digital platforms, tools, marketing, advertising and analytics.
• Experience building, guiding, maintaining, promoting and propelling world-class, multi-division brands.
• Experience managing complex multi-media, multi-channel projects, campaigns, and vendor budgets.
• Excellent analytical, creative problem-solving skills.
• Passion, leadership and expertise in customer experience excellence.

Benefits

• We offer health, dental, vision, life, and more as a comprehensive benefits package.