Responsibilities

• Insight & Research Design: Conduct qualitative and quantitative research—including audience segmentation, competitive benchmarking, social listening, media audits, focus groups, and executive interviews—to uncover non-obvious cultural and market insights.
• Strategic Synthesis: Distill complex datasets, market dynamics, and client briefs into clear, narrative-driven strategic platforms, positioning frameworks, and actionable creative briefs.
• Creative Collaboration: Work alongside creative directors, social strategists, copywriters, and PR strategists to translate insights into big creative ideas and pitch concepts.
• Client Advisory & Pitching: Present research findings, strategic narratives, and campaign concepts to client stakeholders and lead strategic sections of new business pitches.
• Cultural & Industry Tracking: Stay ahead of consumer behavior, emerging media channels, platform algorithms, and cultural shifts to ensure client strategies remain fresh and relevant.

Requirements

• Experience: 3–5+ years in strategic planning, brand strategy, or creative strategy within a PR, communications, or integrated advertising agency setting.
• Research Mastery: Proven track record of designing research methodologies, conducting audience interviews, and pulling insights from social listening and desk research tools.
• Storytelling & Synthesis: Superior ability to connect disparate data points into a cohesive, persuasive narrative.
• PR & Earned Media Acumen: Clear understanding of how earned media, influencer landscapes, social platforms, and owned channels work together to build brand reputation and cultural momentum.
• Communication Skills: Confident presenter with strong writing skills and experience facilitating workshops or strategic alignment sessions with clients.

Benefits

• We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses.
• Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries.
• We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).