Creative Strategist

Poulsbo, WA (Remote)

$80K/yr – $100K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the creative direction for multi-channel fundraising campaigns, turning donor insights and goals into concepts, messaging, and testable ideas that drive results across email, direct mail, social, video, and emerging channels.

  • Channel-driven creative ownership: translate audience insights into channel appropriate concepts and ensure consistency across touchpoints.
  • Data-informed optimization: partner with Analysts to turn KPI dashboards into actionable optimization and testing plans.
  • Collaboration and craft: guide designers and writers through reviews, workshops, and strategic planning with client teams.

Job Description

  • Lead creative strategy for an assigned portfolio of clients.
  • Develop campaign concepts, art direction, and strategic recommendations that align with fundraising and marketing objectives.
  • Translate client goals, audience insights, and campaign performance into actionable creative direction.
  • Develop channel-specific creative recommendations across direct mail, email, digital, SMS, social media, web, video, podcast, CTV, and emerging channels.
  • Identify opportunities for innovation, testing, and creative optimization.
  • Maintain awareness of fundraising, marketing, and creative industry trends and apply relevant learnings to client work.
  • Develop and maintain audience personas, donor profiles, and audience insights.
  • Create and evolve messaging frameworks that support fundraising, acquisition, retention, and brand-building efforts.
  • Ensure messaging consistency and strategic alignment across all channels and campaigns.
  • Partner with Analysts and review KPI dashboards to interpret campaign performance and uncover actionable creative insights.
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Masterworks

Masterworks is democratizing the art market to allow anyone to invest in $1-30 million blue-chip artworks, by artists like Banksy, Basquiat, and Picasso.Blue-chip art has outpaced the S&P 500 by 43% from 1995 to 2024. Since its inception, Masterworks has been featured in Fox Business, Barron’s, Techcrunch, Financial Times, CNBC, and more.See Important Disclosures at masterworks.com/cd.