Brand and Marketing Creative Principal
Pacaso
USA (Remote)
$125K/yr - $170K/yr (Est.)In-houseFull-timeSenior level7+ years exp.
5 hrs ago
Creative Strategist
Poulsbo, WA (Remote)
$80K/yr – $100K/yrMid Level5+ years expFull time
Posted 3 months ago
Job Summary
Own the creative direction for multi-channel fundraising campaigns, turning donor insights and goals into concepts, messaging, and testable ideas that drive results across email, direct mail, social, video, and emerging channels.
- Channel-driven creative ownership: translate audience insights into channel appropriate concepts and ensure consistency across touchpoints.
- Data-informed optimization: partner with Analysts to turn KPI dashboards into actionable optimization and testing plans.
- Collaboration and craft: guide designers and writers through reviews, workshops, and strategic planning with client teams.
Job Description
- Lead creative strategy for an assigned portfolio of clients.
- Develop campaign concepts, art direction, and strategic recommendations that align with fundraising and marketing objectives.
- Translate client goals, audience insights, and campaign performance into actionable creative direction.
- Develop channel-specific creative recommendations across direct mail, email, digital, SMS, social media, web, video, podcast, CTV, and emerging channels.
- Identify opportunities for innovation, testing, and creative optimization.
- Maintain awareness of fundraising, marketing, and creative industry trends and apply relevant learnings to client work.
- Develop and maintain audience personas, donor profiles, and audience insights.
- Create and evolve messaging frameworks that support fundraising, acquisition, retention, and brand-building efforts.
- Ensure messaging consistency and strategic alignment across all channels and campaigns.
- Partner with Analysts and review KPI dashboards to interpret campaign performance and uncover actionable creative insights.
Masterworks
Masterworks is democratizing the art market to allow anyone to invest in $1-30 million blue-chip artworks, by artists like Banksy, Basquiat, and Picasso.Blue-chip art has outpaced the S&P 500 by 43% from 1995 to 2024. Since its inception, Masterworks has been featured in Fox Business, Barron’s, Techcrunch, Financial Times, CNBC, and more.See Important Disclosures at masterworks.com/cd.
Founded in 2017
New York, New York, USA
278 employees (20 in marketing)
Salaries
Posted range
$80K/yr – $100K/yr
Taken straight from the job posting.
Creative median pay in the United States
Most pay falls between $83K and $155K. Based on 2,564 salaries.
Links
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