Creative Strategist, Influencer Marketing

New York City, NY (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own influencer program execution and admin operations for a busy agency account, balancing campaign delivery, vendor relationships, and client comms while mentoring juniors and shaping creative concepts.

  • Influencer program ownership: plan and execute paid/earned campaigns, audit influencers, manage dashboards and outreach.
  • Client and admin ops: organize activity reports, agendas, schedules, and approvals to keep programs moving.
  • Mentor and collaborate to bring new ideas and raise team efficiency across accounts.

Job Description

Responsibilities

  • Support the digital team in the day-to-day execution and organization of paid and earned influencer partnerships and lead day-to-day client communications
  • In partnership with junior staff, oversee all administrative tasks relating to the client (e.g. activity reports, client agendas, meeting schedules, etc.)
  • Support teamwide project management helping to create and manage timelines, report on daily action items, and organize team materials so that the team functions with efficiency and efficacy
  • Execute paid and earned influencer campaigns. Conduct research and influencer audits, identify influencers & develop list builds, manage dashboards, conduct outreach to influencers, negotiate influencer rates and deliverables within budget, track and report on influencer placements
  • Conduct regular social listening to identify reactive opportunities, develop recommendations, and liaise with clients to gain approval to execute
  • Manage the account payables process, receiving influencer invoices and ensuring payment to partners
  • Participate in client calls and communication including influencer recommendations, campaign updates and client approvals
  • Establish and manage relationships with influencers, agents and vendors seeking to build and diversify your rolodex
  • Exercise sound judgment in determining how and where to spend OOP to ensure deliverables & client KPIs are met to spec, within budget, and under deadline - while rendering the most share-worthy campaigns and programs possible
  • Bring new, creative concepts to the agency’s and client’s brainstorms for your own accounts as well as lending a hand to those you are not staffed on
  • Mentor and oversee junior staff on execution of work

Requirements

  • Experience - Minimum of 2-3+ years of relevant experience within the influencer marketing space (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer and agent relationships
  • Organization - You have the ability to monitor progress of personal and team deliverables as well as the status of influencer deliverables and projects. You work well with integrated teams when called up, ensuring every individual is contributing to the team’s success
  • Detail-Oriented - Can spot a typo a mile away, diligent with formatting, double checks everything twice and never forgets or misses a deadline
  • Social Savvy - You know how to research industry trends for campaign ideas, creative content and influencer outreach. Your friends would consider you “chronically online” and you’re in-the-know about relevant trends, pop-culture moments or news. You have a strong understanding of platform and content best practices and are able to use that knowledge to amplify creator storytelling and content
  • Communication - You have strong verbal and written communication skills with the ability to instill client confidence on campaigns, content formats, storytelling moments, projects, and tasks
  • Solution-Oriented: You look for creative solutions to problems, providing ideas internally to improve team or company-wide processes
  • Content & Trend Obsessed - You scroll TikTok for hours in your spare time, you have a list of dream Twitch & YouTube influencers you’d love to work with someday, you’re the first to find a creator or content trend before they really pop off, you consume and are endlessly inspired by content & creators. You take all of this knowledge and connect the dots to your client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns that make others think, “wow I wish I thought of tha t !”
  • Eager to Learn & Collaborate - You are interested in growing linearly as an influencer expert and in beginning to understand integrated communications. You work well with individuals with specialties outside of your own (ex: earned press and event production) because of your excitement to bring in new perspectives, your willingness to understand their needs and your ability to collaborate for the greater good of the client

Benefits

  • Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
  • Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
  • Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
  • Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
  • Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings
Orchestra logo

Orchestra

Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif la création d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif lacréation d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Orchestra, un modèle unique de fidélisation en proposant aux membres une réduction de 50% toute l’année sur tout le textile et accessoires de marque Orchestra via l'achat d'une carte Club. La marque créée également Orches’troc, une plateforme de revente de produits d’occasion de toutes marques,100% dédiée à l’univers de l’enfant. Aujourd’hui l’entreprise compte plus de 400 magasins dans près 30 pays. Avec l’implantation de nombreux mégastores, les parents trouvent aujourd’hui chez Orchestra le spécialiste qui leur facilite la vie.

Founded in 1995
Saint-Aunès, Occitanie, FRA
1.4K employees (192 in marketing)

Traffic Signals

Monthly Visitors
1.3M
Traffic Source Mix
Search
50.4%
Direct
43%
Referral
3.3%
Social
0.9%
Paid
1.3%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
46 (3% of company)
Median Career Experience
14.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
13