Responsibilities

• Analyzing competitive landscape and audience psychology
• Developing creative strategies grounded in data (CPM, hook rates, hold rates, CPA)
• Writing briefs that translate insights into execution
• Diagnosing why an ad works or doesn't (and iterating fast)
• Working with UGC talent, editors, media buyers — always in collaboration
• Testing new formats (AI video, short-form native, UGC hybrids)

Requirements

• Portfolio traceable to real ad spend + conversions — must-have. I need to see your work linked to real numbers.
• 5+ years in performance/creative ads — in-house DTC, agency, or freelance (but with real scale).
• Diagnostic thinking — you understand CPA, hook rate, hold time, and know what moves those numbers.
• Research obsession — competitor analysis, audience psychology, market trends. Your work starts with insight, not "let's make a video."
• Brief-writing chops — you can translate complex insight into clear instructions for creatives.
• ⚡Speed + quality — I need 40-50 creative concepts/month. That doesn’t mean quantity over quality; it means optimizing for both.

Benefits

• Benefits vary by client, but typically include standard health, 401k, PTO.